Göran Adlén made success today at the third round of a crowded Unplugged Speeches™. The topic of his lecture was Theory slaughter. Both Kotler and Porter ended up under his sharp butcher knife today. It is easier to write a book than to sum up Göran’s lecture. Göran Adlén is one of the best speakers in Scandinavia (I think and hope he will be an export product soon). The world needs sharp minds who can make a difference and point out how the business world can move forward.