It seems that the Swedes are hungry for shark knowledge since so many people signed up for the Swedish book launch of Sharkonomics. I think it  will soon be fully booked (register asp). Those who like the book on Facebook.com/Sharkonomics will be VIPs.  On stage we have a strong panel at the launch with some of the best thinkers in Sweden:

Carl Wåreus, CEO, DDB. Merci Olsson, Marketing and Communications Director, Nobelprize.org. Nilgun Carlson, Senior Corporate Communications Manager, Oriflame Cosmetics. Gisle Dueland, marketing director, Turkish Airlines. Martin Deinoff, Vice President, Creuna.
Opening Keynote speaker: Jan Fager, CEO, The Swedish Marketing Federation.

Invitation in Swedish and in English (Google translation).

Organized by The Swedish Marketing Federation.

Sponsors: Reffekt & Smurfit Kappa.