The store day
Yester day I was the moderator at Store day / Butikdsdagen in Stockholm. There where a lot of good speakers how al talked in the topic of retail, consumers and e-commerce. One of the speakers did point out that unsatisfied consumers should be treated with “kill them with kindness.” I did point out that the satisfied consumes should consumers be “love them with passion.”
Regarding ”kill them with kindness” I think you always need to confront all customers with a great deal of kindness. If you do so, and keeps it on a high good level, you’ll get a better connection with your costumers in the long run…
Thanks Bengt, For good kind point.