The world is full of business authors, but not al understands how business is changing with consumer power. Ben McConnell and Jackie Huba are two that not only understand it but also can explain what it means for business. They do deliver this in there latest book: Citizen Marketers: When People Are the Message. It is a book that will inspire a lot of people to engage consumers in there communication. The content of the book is especially good for advertising people and brands that not understand that the power has shifted. They will learn why 100 millions of consumers rather watch YouTube.com instead of there 100 million dollar commercial on television. There book goes deeply into why social media are important. The book is full with good cases like Threadless.com, because it is full of soul, heart and business points. I do love the name of chapter 6:
The Power of One. Citizen Marketers
Here is an interview with Ben McConnell.