SodaStream creates colorful sustainability with Karim Rashid

Published by on maj 21, 2010 at 8:20 f m

Karim Rashid is one of our times most talented designers. He is channeling his talent through many different fields, this time he is setting his mark on SodaStream – so consumers can carbonate water trough his magic and fun design.

Soda Stream is one of the world biggest brands in home carbonation system.
Video from the product release/collaboration event.

Here is some more sustainability facts that builds the demand for an alternative to buy water bottles:

• The average consumer consumes 600 cans or bottles of beverages and sparkling water each year.
• In 2008 worldwide consumers wasted over 2.7 million tons of plastic used for manufacturing water bottles.

Source: SodaStream.com.

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