It is the opposite of “Gone in 60 seconds,” it is about saving the planet in 60 seconds. And it is Al Gore how now not only go to there advertising firm, they go to the consumers of the world to save the world.
Bellow is from Al Gores newsletter today: “60 Seconds to Save the Earth:”
If you had 60 seconds to convince all of your friends that they needed to take action to stop the climate crisis, what would you say? How would you get the attention of millions of people all over the world? Make the best 15, 30, or 60-second ad showcasing how you or someone you know is taking action to alleviate the climate crisis — or create an original, persuasive message that will open eyes, inspire change and empower your audience. Make a difference — in 60 seconds you can save the planet. You not only can win a new Toyota hybrid car but also a planet you can drive it on to. Get the details and create your ad at Current.tv
You not only can win a new Toyota hybrid car but also a planet you can drive it on to.
I don’t think the point of the commercial is to show it on television is about turning believers into a “60 second worLd of moth commercial,” that will save the planet before its gone in 60 seconds.