SAS is right now a loser in media. So what to do? Make the consumers a winner!
This is an interesting way of combining online life with the offline world. Take a look at SASglobeoffortune.com in a few click you can be flying away with your Facebook friends. Their campaign “SAS globe of fortune!” have good social dimensions. I think its great that companies make consumers winners! But why does most of them only do so when they are in trouble?
The campaign is done by CP+B Europe.