Redesigning the saying: People don’t know what they want until you show it to them?

Published by on december 20, 2010 at 9:00 f m

There is an arrogance in the old saying: People don’t know what they want until you show it to them. I had lunch with a designer who in an elegant way redesigning the saying into:

People know what they want, they only don´t know how to express it.
Designer Håkan Johansson, ZWEED

It does make sense and sell furniture:

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