First step environment responsibility.
Second step social responsibility.
Third step positive consumer power.
Companies will listen and change the way they work only if they make profit. That is the cynical reason for why even the devil can change to environment- and social responsibility. By being ONE with their consumers companies will produce better products/service. They will also sell more and make bigger profit. Bottom line is not a trend it is a fact! It can change even the worse companies to listen to their consumers. Tell that to Wal-Mart and they will learn that “cash is king” means that “consumers is the king.”