Comments on: Philip Kotler gave the madness of marketing structure http://www.detectivemarketing.com/philip-kotler-gave-the-madness-of-marketing-structure/ :blog, speeches, consulting and books Wed, 20 Aug 2008 23:20:06 +0000 http://wordpress.org/?v=2.2.1 By: Stefan Engeseth http://www.detectivemarketing.com/philip-kotler-gave-the-madness-of-marketing-structure/#comment-840 Stefan Engeseth Mon, 18 Feb 2008 10:30:40 +0000 http://www.detectivemarketing.com/philip-kotler-gave-the-madness-of-marketing-structure/#comment-840 Thanks Cecilia, did find this about McCarty: http://en.wikipedia.org/wiki/Marketing_mix I do get your point the ethical conduct - that is always a good point. Thanks Cecilia, did find this about McCarty:
http://en.wikipedia.org/wiki/Marketing_mix
I do get your point the ethical conduct - that is always a good point.

]]> By: Cecilia Mark-herbert http://www.detectivemarketing.com/philip-kotler-gave-the-madness-of-marketing-structure/#comment-838 Cecilia Mark-herbert Mon, 18 Feb 2008 10:16:41 +0000 http://www.detectivemarketing.com/philip-kotler-gave-the-madness-of-marketing-structure/#comment-838 Kotler does not care much for making references... He gladly takes pride in other people's works - as a part of his own doings... I'd like to point out that it was not Kotler that developed the 4 P model... but McCarty - in 1960. E. Jerome McCarthy, Basic Marketing, Homewood, IL,Irwin (1960). Kotler HAS spred the word, written a lot of pedagogical books, developed other scolars' models -- but he needs to work on his own ethical conduct. With marketing interest but limited admiration of Kotler, Cilla Mark-Herbert Kotler does not care much for making references… He gladly takes pride in other people’s works - as a part of his own doings…

I’d like to point out that it was not Kotler that developed the 4 P model… but McCarty - in 1960.

E. Jerome McCarthy, Basic Marketing, Homewood, IL,Irwin (1960).

Kotler HAS spred the word, written a lot of pedagogical books, developed other scolars’ models — but he needs to work on his own ethical conduct.

With marketing interest but limited admiration of Kotler,
Cilla Mark-Herbert

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