Permission Success

Published by on december 26, 2006 at 4:56 e m

Today my email inbox is so full that it is not an alternative to hit the subscribe button even if I would like to read one more newsletter. I just don’t have the time for it. Why can’t they offer me a solution that I can take it step by step to become a full subscriber?
When I order my newspaper I can try it for 3-6 mounts ore and then if I don’t like it I can cancel it. This is a smart way to get new consumers that are a little interested and involved in their newspaper. But with email newsletter it is only a 100% subscription I can find. Why not ask me if I would like to have 1-3 ore 3-10 newsletter as a test period, and then send me a question if I like to take the next step. In this way I could subscribe to a lot more newsletters and still have the felling of controlling inbox. I call this “Permission Success” and it is based on sales mixed with permission marketing. Read Seth Godin bestseller Permission Marketing, download the first chapter for free here.
Is there any examples of a good subscribe stair for newsletters?

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