A University is like a community. For new students it is important to understand the codes that the community builds on. They will not trust language that are build on corporate words, so they use their student to communicate with new student. It sounds easy but it needs to have a humble management that understands a transparent market. PennState´s let Napster provide students access to over 800.000 songs (how many companies would do that for their costumers?). Check the site and videos out here, it really answers the questions that student have (new grassroots now how to integrate with the community from the start).

How do you think good attitude make real grassroots to grow?