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Top 10 Posts

Published by on augusti 25, 2007

Top 10 most popular posts. Updated: 12 December 2023

1. Greta’s first steps on Earth

2. Does Chat GPT increase demand for our unique capabilities?

3. A sharp book reviewed by Jack Yan

4. Our brains expand with music

5. Carolina Klüft: 90% of the result comes from play

6. Podcast: Sharks, sharkonomics and what a few hundred million hears of evolution has to teach humans

7. How Gymshark could attack the US$80 billion swimsuit market and save sharks!

8. READ my ONE book for FREE – for PEACE!

9. New Web Design for Sharkonomics

10. KOTLER, Engeseth + 88 = PUBLIC +41,2 million

Others popular posts:

Press clips

Published by on augusti 22, 2007

  1. Sharkonomics 2 book reviewed by Jack Yan: ”A bite-sized business book…” (17 May 2023).
  2. Podcast: Stefan Engseth: Sharks, sharkonomics and what a few hundred million hears of evolution has to teach humans. World of Wisdom, EP176 by Amit Paul (5 May 2023).
  3. Stefan Engeseth proposes a swimsuit idea for Gymshark. Lucire.com (14.09.2022).
  4. Video: Bite into the future! Me interviewed at Spinnovation (22. May 2021).
  5. Norwegian magazine LederNytt. Angrep er det beste forsvar. By Inger Lise S. Kontochristos ().
  6. Podcast: The Strategic Tech Coaching, EP 73 (October, 2020).
  7. As predicted in Lucire six years ago: Ikea moves into fashion. Lucire.com (13.08.2020).
  8. Norwegian magazine LederNytt. Haien kommer  (5 Pages in pdf). By Inger Lise S. Kontochristos (December, 2019).
  9. Two Chinese press clips for Sharkonomics (biting into Apple and Ikea):
    鯊魚經濟學》：把弱點外包，是IKEA維持優勢的秘訣 / Outsourcing weaknesses is the secret of IKEA’s advantage. The News Lens (Google translation). (2018/11/01).
    《鯊魚經濟學》：如何「一口接一口」地攻擊蘋果？/ How to attack Apple in one bite?. The News Lens (Google translation). (2018/11/01).
  10. Sharkonomics in Taiwan. 1. 2
  11. A radio Sharkonomics interview on Broadcast Corporation of China (16/12/2017).
  12. Stay On Top of Work With Stefan Engeseth! [PODCAST EPISODE #4]. Timecamp by Kate Kurzawska (January 11, 2018).
  13. Now is not the time to be fat and happy. Finnish construction magazine Talotekniikka-lehti by Minna Kärkkäinen (1/11/2017).
  14. Microsoft, IBM and Google attacking the housing construction segment (pdf) Finnish construction magazine Locus by Pekka Virolainen (1/2017).
  15. Bank Innovation: Let the customers in again or – or die. The Swedish Business Week / Veckans Affärer by Karl-Johan Byttner. (Week 43, October 27, 2016).
    Interview with our Stefan and other future business thinkers.
  16. Chines magazine Modern Weekly. Sharkonomics Chines article (17 September 2016), issue 926.
  17. Book review: The rise of advertising and PR (reklame + PR = sant). By Stian Lyberg, PR-operatørene (24 June 2016).
  18. Podcast: How Construction Will be Disrupted – Interview with Stefan Engeseth. By Aarni Heiskanen, AEC Business (20 June 2016).
  19. Swedish expert reveals how Google and Microsoft are about to pounce on this huge traditional industry. By Karl-Johan Byttner, BusinessInsider.com (30 May 2016).
  20. “People always think I’m crazy. And then it happens.” Quoting Stefan Engeseth in an interview by Michelle Higgin in Flare Magazine (September, 2015). Article in PDF.
  21. Is IKEA coming out of the closet? Sample of press clipps.
  22. Would you buy flat-pack clothing from Ikea? Business expert predicts future where shoppers pick out clothes from the Swedish store to build at home. Daily Mail, article by Caroline Mcguire. 16 November 2014.
  23. Could Ikea-style ‘flatpack clothes’ be the future of fashion? The Guardian, article by Nathalie Olah. 3 November 2014.
  24. Could Ikea Move Into Fashion? Style.com Article by Justin Sullivan. 27 October 2014.
  25. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth.
  26. ‘Sharkonomics’ makes debut in Japan. Swedishwire.com Article by Johan Nylander. 27 January 2014.
  27. Finnish business press: Print & Media, nr 6, 2013.
  28. Finnish business press: Otava Media in page 8 (or as pdf).
    Article by Heini Santos. 2013.
  29. Radio New Zealand, Why we buy into invisible threats (Sharkonomics).
  30. CBS radio interview USA.
  31. Businesses have plenty to chew on in Sharkonomics
    BizSugar
  32. Bite me. NZ Marketing Magazine.
  33. Swedish marketing mind tells brands to adopt ‘Sharkonomics’. B&T Australia.
  34. Marketing Week ranks Sharkonomics as one of 2012 marketing buzzwords
  35. Adage.com: Why Sweden Is Teeming With Ad Talent.
  36. “Google’s mortality vs. evolution: Sharkonomics.” Swedishwire.com 28 March 2012 by Johan Nylander
  37. “Sell tomorrow today (innovation idea for Google)” at BizSugar.com. Posted by Martin Lindeskog.
  38. Here are some press clips and blogs from around the world. Print magazines are also writing about Stefan’s books.
    USA. New Zeeland. Brazil 1, 2. Mexico 1, 2. India. Italy. Spain 1, 2, 3, 4. UK. Austria. Finland. Russia. Sweden 1, 2.
  39. Three press pages about ONE in  the biggest business magazine in Belgium: Trends.  Reporter Sjoukje Smedt did write this good article in Nederland’s langue, download for free here (PDF).
  40. Entrepriseglobale.biz: “Si vous n’écoutez pas votre marché, votre marché ne vous fera plus confiance.” (17 octobre 2008)
  41. “Media campaign will highlight benefits of print.” Czech Business Weeklyf, Irena Fuková (17. 09. 2007)
  42. “Consumers fine-tune companies” and “If you listen, they will come….” in Czech Business.
  43. Two pages about how not to end up under the ONE guillotine in the Czech leading marketing magazine Regal (PDF)
  44. Take 5. Creative Match
  45. “In order to succeed, a company must have customers on its side. This is why every manager should have a copy of ONE in his or her bookshelf.” Shortcut Magazine. Rating: 9 out of 10
  46. EMC – Newsletter (September 2006, PDF)
  47. “The book ONE is about one of today’s hottest topics – how companies can benefit from the energy of the consumer.” Internet World
  48. Two pages about ONE in Brand Strategy (PDF).
  49. Gurus Online & Magazine / Portugal (translation)
  50. Tap into cultures and custumers. Brand Strategy (PDF)
  51. The consumer revolution. Contagious Magazine. (PDF)
  52. Press clips from ONE lecture in India.
  53. EMC – Newsletter (April 2005, PDF)
  54. CNA – TV interview in Asia
  55. Gulf Business – Discovering your creative streak (PDF)
  56. AdVocate – IAA Seminar (PDF)
  57. Brand Channel – ICA Soap (PDF)
  58. Brand Channel – Brand Features (PDF)
  59. Brand Strategy – Trends 2002/2003 (PDF)
  60. Saab out of the car-brand-box. Brand Repulic (PDF)
  61. Common sense in branding. Brand Repulic (PDF)
  62. Swede smell of success. In-Store Magazine (PDF)
  63. The Dancing Marketer
  64. Detective Marketing – Kapital

Nyhetsbrev

Published by on mars 25, 2007

Tack för trevligt och tänkvärt nyhetsbrev. Själen i vårt företag är innovation och kreativitet – och – det uppmuntras, därför värmer ditt nyhetsbrev extra mycket.
Marie Sjöqvist, PR Specialist, 3M Sweden

Kostnadsfri inspiration och tips en gång i månaden.

Anmälan till Detective Marketings nyhetsbrev.
GDPR Policy (vi lämnar inte ut dina uppgifter till någon).

Exempel på vårt nyhetsbrev:

Nedanstående nyhetsbrev som PDF-filer

Download a New Sweden from Almega

Published by on februari 27, 2007

Safety is a big thing Sweden. Only take a look at Volvo and Saab. Same attitude goes to the workplace (we do have some moose’s in Swedish organizations, as well as in traffic:-). Everything is changing today and. Our labour market needs to develop more flexibility. This project are in many way a ONE project, I have taken part in some of the meetings to form this new version of Sweden. Download of 52 pages of a “New Sweden from Almega” for free here. It is a nice design book in Swedish (translation) named “Tryggare kan ingen vara.” Read it and you can drive your local market safe as a Swedish car.

Is Sweden a Disney Land?

Published by on september 16, 2006

Spending this a summer home in Sweden was really nice; since I cant remember a more sunny summer. It also interesting to talk with tourist and guide visiting friends, they always see thinks I miss for I live here. Outsiders are not home blind and see more dimensions of the same thinks you miss because you now too much. It is the same good “not now dimension” as consumers are having, and they are consuming Sweden (ore your country). Walk around with them and you will find new opportunities and dimensions.

Do we go away to come home?

Did talk with some American tourist, they al did almost always say the same thing: “Everything is so clean and organized, its unreal. Sweden gives me a strange feeling of being home at Disney Land.” They pointed out the safe feeling being out at night in cities like Stockholm.

If Disney Land was a country, should then Mickey Mouse be the president?

The Americans made me think about Swedish brands like Volvo and Saab that has develop some of the safest car in the world. Why? We do have so much safety already in Sweden, but we do have some moose lose and a weather that changes faster than you can turn your car around. This need for safety is here still even if we haven’t been to a war nearly sense the Vikings got old. Safety is a big part of the Swedish culture.
Compare country cultures and corporate cultures where is the biggest connections?

Fans are driving the PR Rally for Mitsubishi

Published by on januari 18, 2006

This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a winner if I buy their car. There is no car brand that will say that you are a loser, so way should I believe them on a PR event? Because I was talking with a devoted fan called Kristoffer Bylund. He runs a fan site called Evoix (in Swedish). It was really great to talk with Kristoffer how is a passionate fan with great knowledge about his car. He did show me his ONE love (his car) and also involved me to start driving rally (in an Mitsubishi car, but as a beginner NOT in his car).

Car brands like, BMW, SAAB and Volvo have work against fans site and stop the passion. With fans brands can win more than Dakar (sharing and spreading passion around and in the brand will make others like to drive the car).

ONE interesting dimension is that this fan is living in a part of Sweden that is perfect for rally (it is like a Swedish version of the Dakar). This devoted fan is driving 8000 miles a year! That is what will make reporters write an extra mil about Mitsubishi.
If you are a fan ore now others, please send me an email.
What other brands do you see could work with there fans in media relations?

Today Audi is lunching “Audi TV- channel”

Published by on oktober 24, 2005

Brands are becoming increasingly global and anonymous along with their products. SAAB has melted into GM, Volvo into Ford and Volkswagen has photocopied itself into Skoda and Seat. The products are becoming generic as they lose touch with their identities and origins. Quality is no longer as strong of an argument as the difference between brands shrinks. The copy can actually be better that the original since the savings in product development can be put back in the form of extra features. This defeats the whole purpose of brands – brands were originally created to protect the consumer and the manufacturer from bad originals.
Today Audi is lunching its ONE TV-channel. This is a great possibility for the to create a deeper relationship with their consumers “buy an Audi online in our show.”
It is also a way for them to create a brand mirror, so consumers can see them self and in the brand.
But how is it that drives the brand is it the consumers ore Audi?

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