Apple shocked the mobile-phone market by introducing its iPhone. It was a classic wake-up call which saw Apple take big bites out of market leaders such as Nokia, Samsung and Sony Ericsson. The latter survived the attack, but it cost the company billions. When Apple moved into new territories with the iPad, it reported sales of millions. That is great, even by Steve Job’s standard. But reporting the success of Apple is like pouring blood into an ocean, which attracts hungry competitors. It won’t be long before the likes of Google will strike back with their own version of the iPad killer. Competitors act like sharks; they have a good sense for business and it will not take them long before they also enter the new market. Now the question is: How fast can Steve Jobs’ successor swim before the sharks (competitors) catch up with Apple’s advantage? A brand such as Apple can afford to take a bite in different business fields to see how it tastes: the iPod tasted good, the iPhone tasted even better, and the iPad made for a nice dessert. The music industry should have seen Apple circling around it years ahead of its attack. But where and what will the iShark attack next time? What will be Apple’s next attack? With the iPad, Apple will continue its attack on the publishing business (books, newspapers, etc). But isn’t it time someone attacked mighty Apple, for even sharks can be attacked? Apple is the kind of company that many people admire because they are outstanding in many ways, but the simple truth is that it is only good because the competition stinks. Sharkonomics will reveal where and how to attack companies such as Apple through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.

Above from the www.Sharkonomics.com book.

If Apple would start a bank it would happen over one night.
Director Business Development Jonas Lundin, SkandiaBanken

Just had a long distance flight and got bored so I turned on the moviescreen on the seat infront of me. I Could not get the movie to start from the beginning, so I asked the stewardess for help. Her response was: “it is the last trip we are doing with the airplane – when we reach our destination today we will turn this airplane into scrap.” I have to say that was funny.
But I could not stop thinking of other newer options for aircraft computer entertainment. Old airplanes feels much more out of date especially when the inside looks old and unsafe – it need to be as updated as other parts our digital life.

Why is not Boeing working with Apple and install iPad´s in every seats?
It will save Boeing millions and make their aircraft entertainment edgy. That will make long distance flights feel like short distance. Consumers will spend so many hours with their iPad that they will get addicted to play with it. For Apple it means they will lift their sells even higher than what Steve Jobs can manage to do. They can sell computers, music and movies above all other retailer in the world!
Benefits for Boeing is that it will save them money as well as create new income by making Apple their partner. Also it will be easy for them to update their aircrafts by just change from iPad 2 to 3 or 10 in the future.

They could make a start webpage with the airflight brand and Apps for Boeing (why not make people in the airplane redesign it in 3D at 10.000 feet up in the air?).

Other commercial partners in the iPads/iFly: games – EA, cars – Hertz, eBooks – Amazon and Barns and Nobel and offcourse traveling advertisement etc.

If all this is done it could lead to a problem: people don´t want to leave the airplane.
If Apple don´t iFly high with iPad 2 maybe Samsung Tab will make this idea fly in the sky?

This week I held a guest lecture at NIT (India’s version of MIT). Previous guest lectures at Pragyan seminar: Prof. Noam Chomsky MIT. Founder Jimmy Wales, Wikipedia and Nobel Price winners. In other words it was an honor to be a part of this rich history of guest lectures.
In the invitation they wrote the following about me: “Come to Pragyan ‘11 to see this Genius at work!!” This is more than what a humble Swede is used to. They also wrote this kind praise:

His blog www.detectivemarketing.com is one of the most entertaining and thought-provoking blogs offering witty comments and sharp analysis of current global phenomena. His understanding of the modern consumer market is unparalleled and his thoughts on improving brand-consumer relationships are revolutionary to say the least.
Pragyan.org

How did it go?
Not up to me to say, but the response was fantastic, the students of NIT are one of the best audience I ever had. Pragyan seminars are arranged by the students with a passion that exceeds any student arranged seminar I have ever seen. I believe that these passionate NIT students will end up working at corporations such as Google, Microsoft and Apple. Why? Because they are genius and I feel honored and humble to have met the future of the technology elite.

Steve Jobs is a genius with not much more to prove at Apple. How would you motivate your self as Steve Jobs if you were to speak at yet one more keynote. It’s time for some new challenges.
Nokia is left behind when it comes to softwares and other development, Apple’s iPad opened a new market, which Nokia can’t compete with. Their leadership is weak, CEOs are fired and talents are leaving. Regardless of the situation, Nokia is the largest producer of mobile-phones in the world.
Apple is enormously creative compared to Nokia, but the Finns are stronger in technology, organization and production. In other words, in my opinion they are the perfect unique match. Why? Sony and Ericsson did match up to meet competition better. Now the market is much more complex, Internet is moving to become mobile in a level we’ve never seen before, the iPad is only the first signal of that evolution.
If Steve Jobs would stand up at the next Keynote declaring he’s the new CEO of Nokia Apple fans would believe he was joking (or gone crazy). Then when he’d start to speak some words in Finnish and they’d stop laughing.

Strategy is to make the unthinkable doable.

When Steve Jobs starts to work as CEO at Nokia, all other brands in the IT sector are going to panic. Why? They will understand that big things are going to happen, but they won’t know what. So they will spend enormous sums of money in developing a lot of meaningless product-development that will only make them weaker.
They will fear that Apple and Nokia will merge into “Applia.”
But what Steve Jobs should start with is to save Nokia from bad leadership. And when that is done, to save Apple from too much creativity, which can be done by combining it with the structured organization that Nokia’s team can offer.
When Steve Jobs comes back to Apple at the next Keynote and pronounces that he’s going to combine the strengths of Nokia and Apple and they’re going to be enormous. At that Keynote he then will be able to continue by presenting new products and softwares that changes everything in IT, mobile, television, music, movies and even shopping (online and offline). And the best of all is that this will be the first time that he can deliver directly around the globe, so competition will be totally left behind.
If and when this is done, fans can do more than believe – they can buy into the future in technology (that otherwise would be for sale only after their kids have grown up).

The Testing iPad: Will Toys”R”Us buy Apple? blog post got a lot of traffic and interesting comments. Most of the time I don’t respond to comments about my English because I am a dyslectic blogger but this post got a lot of kind responds – from all over the world. People really like the idea in the post but did not understand it because of bad English (or maybe they were not dyslectic enough).

Updated post: With corrected English (I got help):
Today we tested one of the first iPads that arrived to Sweden. My first question is simple: Will Toys”R”Us buy Apple? Why? Because a lot of Apple’s products are fun toys for big children (and kids are what we call early adapters).

Below: Original “dyslectic post”:
Did today test one of the first iPad arrived to Sweden. My first question is simple: Will Toys”R”Us buy Apple? Why? Because a lot of Apple products are fun toys for big children (and kids are what we call early adopters).

This blog post got a lot of traffic. Most of the time I don’t respond to comments about my English because I am a dyslectic blogger but this post got a lot of kind responds – from all over the world. People really like the idea in the post but did not understand it because of bad English (or maybe they were not dyslectic enough).

Updated post: With corrected English (I got help):
Today we tested one of the first iPads that arrived to Sweden. My first question is simple: Will Toys”R”Us buy Apple? Why? Because a lot of Apple’s products are fun toys for big children (and kids are what we call early adapters).

Below: Original “dyslectic post”:
Did today test one of the first iPad arrived to Sweden. My first question is simple: Will Toys”R”Us buy Apple? Why? Because a lot of Apple products are fun toys for big children (and kids are what we call early adopters).

Yesterday evening was the winners of SIME Awards selected. SIME Rising Star of the North winner: Spotify. SIME Grand Prize winner: Apple iPhone.

For me the winner this year was the consumers. Why? Because nearly every successful IT companies I interviewed did told me that they hire talent from their fantribe! And without this fans they would not be so successful!

Thanks to Ola Ahlvarsson for being pure energy and a great moderator. SIME conference first day was entertaining, but the second day was much more hard core inspiration. Speakers where focusing on how to improving business (most people I talk with liked day two).

This advertising agency has an website that is amazing, check it out Grabarzundpartner.de. Why did not Apple do this? Apple fans will be fanatic about the details of this site.

Did got the lectures of Guldägget (Swedish) yesterday, good points and good lectures. Sorry but that I dont link to this great sources today but Google is a good source.

Topic: Convergence of Media: Learn how you as a media and advertising company can make the various media properties you own or manage work together in order to address the different consumption patterns of the consumer and maximize the value of your brand and media properties. Alan Rosenfeld, Business Development Manager, Apple

A good lecture in how media is changing into technologic because of the massive steps consumers are taking into the digital world we now are living in. After the lecture Alan pointed out that the last part of the world that are start to use broadband are getting most faster speed and are using hand devices instead of computers. This will change witch countries are leaders in technology and not. On the question about spreading digital content Alan responded: We at Apple would nothing else than digital rights to disappear.” That point will for shore make the music industry to see the future of content vs technology.
Topic: Brave new word. Why and how word of mouth is changing everything in advertising. Why the consumers is rule the world of communication.
A good presentation to study for free at Slideshare. The movie Watchmen is a case to study.
by Leo Rayman, planer director, Weber Shandwick
Advertising has to deliver benefit for consumers.
by David Orlic, fonder of Volontaire at Berghs School of Communication.
Electrolux is an 90 year old corporation but because of openness we  now feel like 3 years old.
by Klaus Salminen, VP Group Web Communications, Electrolux.
Transparency is key to future of word of mouth.
by Gabriel Sundqvist, fonder/CEO, Pronto
We believe in word of mouth as a part of advertising and communication.
by Moderator of this topic: Sofia Strömberg, headmistress, Berghs School of Communication.