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Its fascinating to finally see more than me blog about Apples weakness as in this blogpost: Is Apple the next Nokia? does Rasmus point out:
It’s just worth remembering that the way we look at Apple today, was exactly the same way we looked at Nokia in 2007, six months before the iPhone was launched.
Rasmus Ankersen, The goldmine effect
In my blogpost: 6 Ways Apple Becomes Prey for Sharks did I also point out Apples weakness. Now is Apple weakness floating on the surface. Soon perhaps we will see an attack on Apple from competition? Now is the time to attack Apple and win the loyalty from their fan tribe.
Thanks to sharp Ulrika Bergwall for sending me this post!
Yes Mr Ive is a master mind in design, but he is only one person writing a master code for design. If Google see that design is only a code, then they could use there speed to over take the design position that Apple dominates.
Thanks to Ulf A. Carlson.
While analysts are treating Apple’s 4th consecutive week of losses on Wall Street as an investment issue, I think the company has bigger problems on the horizon.
Apple is becoming a top prey in the world of Sharkonomics.
Applying the principles of nature to business, sharks typically attack over-hyped companies with too many products, perceived strength that might not really be there, a temporary lack of competition, and leadership that isn’t moving as fast as the surrounding environment.
That sounds a lot like Apple.
Here are 6 ways I see a shark-attack on Apple going down:
1. A lead bite. Sooner or later, Samsung’s advantages in product functionality will convince executives to stop following Apple and comparing products.
2. Open-water pursuit. Apple has been feeding in the same waters forever. I compare its customers to the poor folks in Jaws, who were forced to spend the 4th of July either swimming in a limited area beach area of Amity Island or not swim at all. Apple’s business model locks people into their solutions and eventually, a competitor will offer new software, new hardware or cross-over functionality between popular apps and other mobile products.
3. Too much kicking. Apple is doing lots of things like launching the iPad mini, but more of the same might end of making the company an appetizing target for sharks.
4. Bite from a great white. The world’s top CEOs can go into any industry and create a successful company. They are visionary, which ironically is exactly how Apple became a powerhouse. I’ll closely be watching what Richard Branson, who just offered the iPhone4 as a product for Virgin Mobile customers, will do in the coming months.
5. Bite through the shark cage. I teach companies the difference between “protection” and “defense.” For example, people in shark cages often assume they are protected, while those who swim with the sharks know that is not true. In Apple’s case, they over-protecting the past and not defending the future. With very little difference between the iPhone4 and 5 and lots of the same corporate visuals, Apple looks stuck in its own history. Meanwhile, sharks are continuously on the move, and although this might sound slightly cold, they are not sentimental.
6. Eaten by its own school. Sharkonomics equates Apple fanatics to a school of shark swimming with the leader. But there is a blind spot to this approach. Apple does very little to educate retailers about new products until they are already in the market. With more products than ever, what does this mean for customer service and the overall consumer experience? If a competitor like Samsung incorporates a better customer service component with a better technology solution, Apple’s school of followers might end up eating the company and moving to an alternative leader.
Apple shocked the mobile-phone market by introducing its iPhone. It was a classic wake-up call which saw Apple take big bites out of market leaders such as Nokia, Samsung and Sony Ericsson. The latter survived the attack, but it cost the company billions. When Apple moved into new territories with the iPad, it reported sales of millions. That is great, even by Steve Job’s standard. But reporting the success of Apple is like pouring blood into an ocean, which attracts hungry competitors. It won’t be long before the likes of Google will strike back with their own version of the iPad killer. Competitors act like sharks; they have a good sense for business and it will not take them long before they also enter the new market. Now the question is: How fast can Steve Jobs’ successor swim before the sharks (competitors) catch up with Apple’s advantage? A brand such as Apple can afford to take a bite in different business fields to see how it tastes: the iPod tasted good, the iPhone tasted even better, and the iPad made for a nice dessert. The music industry should have seen Apple circling around it years ahead of its attack. But where and what will the iShark attack next time? What will be Apple’s next attack? With the iPad, Apple will continue its attack on the publishing business (books, newspapers, etc). But isn’t it time someone attacked mighty Apple, for even sharks can be attacked? Apple is the kind of company that many people admire because they are outstanding in many ways, but the simple truth is that it is only good because the competition stinks. Sharkonomics will reveal where and how to attack companies such as Apple through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.
Above from the www.Sharkonomics.com book.
Just had a long distance flight and got bored so I turned on the moviescreen on the seat infront of me. I Could not get the movie to start from the beginning, so I asked the stewardess for help. Her response was: “it is the last trip we are doing with the airplane – when we reach our destination today we will turn this airplane into scrap.” I have to say that was funny.
But I could not stop thinking of other newer options for aircraft computer entertainment. Old airplanes feels much more out of date especially when the inside looks old and unsafe – it need to be as updated as other parts our digital life.
Why is not Boeing working with Apple and install iPad´s in every seats?
It will save Boeing millions and make their aircraft entertainment edgy. That will make long distance flights feel like short distance. Consumers will spend so many hours with their iPad that they will get addicted to play with it. For Apple it means they will lift their sells even higher than what Steve Jobs can manage to do. They can sell computers, music and movies above all other retailer in the world!
Benefits for Boeing is that it will save them money as well as create new income by making Apple their partner. Also it will be easy for them to update their aircrafts by just change from iPad 2 to 3 or 10 in the future.
They could make a start webpage with the airflight brand and Apps for Boeing (why not make people in the airplane redesign it in 3D at 10.000 feet up in the air?).
Other commercial partners in the iPads/iFly: games – EA, cars – Hertz, eBooks – Amazon and Barns and Nobel and offcourse traveling advertisement etc.
If all this is done it could lead to a problem: people don´t want to leave the airplane.
If Apple don´t iFly high with iPad 2 maybe Samsung Tab will make this idea fly in the sky?
This week I held a guest lecture at NIT (India’s version of MIT). Previous guest lectures at Pragyan seminar: Prof. Noam Chomsky MIT. Founder Jimmy Wales, Wikipedia and Nobel Price winners. In other words it was an honor to be a part of this rich history of guest lectures.
In the invitation they wrote the following about me: “Come to Pragyan ‘11 to see this Genius at work!!” This is more than what a humble Swede is used to. They also wrote this kind praise:
His blog www.detectivemarketing.com is one of the most entertaining and thought-provoking blogs offering witty comments and sharp analysis of current global phenomena. His understanding of the modern consumer market is unparalleled and his thoughts on improving brand-consumer relationships are revolutionary to say the least.
How did it go?
Not up to me to say, but the response was fantastic, the students of NIT are one of the best audience I ever had. Pragyan seminars are arranged by the students with a passion that exceeds any student arranged seminar I have ever seen. I believe that these passionate NIT students will end up working at corporations such as Google, Microsoft and Apple. Why? Because they are genius and I feel honored and humble to have met the future of the technology elite.
Steve Jobs is a genius with not much more to prove at Apple. How would you motivate your self as Steve Jobs if you were to speak at yet one more keynote. It’s time for some new challenges.
Nokia is left behind when it comes to softwares and other development, Apple’s iPad opened a new market, which Nokia can’t compete with. Their leadership is weak, CEOs are fired and talents are leaving. Regardless of the situation, Nokia is the largest producer of mobile-phones in the world.
Apple is enormously creative compared to Nokia, but the Finns are stronger in technology, organization and production. In other words, in my opinion they are the perfect unique match. Why? Sony and Ericsson did match up to meet competition better. Now the market is much more complex, Internet is moving to become mobile in a level we’ve never seen before, the iPad is only the first signal of that evolution.
If Steve Jobs would stand up at the next Keynote declaring he’s the new CEO of Nokia Apple fans would believe he was joking (or gone crazy). Then when he’d start to speak some words in Finnish and they’d stop laughing.
Strategy is to make the unthinkable doable.
When Steve Jobs starts to work as CEO at Nokia, all other brands in the IT sector are going to panic. Why? They will understand that big things are going to happen, but they won’t know what. So they will spend enormous sums of money in developing a lot of meaningless product-development that will only make them weaker.
They will fear that Apple and Nokia will merge into “Applia.”
But what Steve Jobs should start with is to save Nokia from bad leadership. And when that is done, to save Apple from too much creativity, which can be done by combining it with the structured organization that Nokia’s team can offer.
When Steve Jobs comes back to Apple at the next Keynote and pronounces that he’s going to combine the strengths of Nokia and Apple and they’re going to be enormous. At that Keynote he then will be able to continue by presenting new products and softwares that changes everything in IT, mobile, television, music, movies and even shopping (online and offline). And the best of all is that this will be the first time that he can deliver directly around the globe, so competition will be totally left behind.
If and when this is done, fans can do more than believe – they can buy into the future in technology (that otherwise would be for sale only after their kids have grown up).