Did meet Mats Lederhausen back in 1994, I can see that he has have been working a long time with leadership at McDonald’s. His visions for the next generation are growing inside and outside of McDonald’s. He is now 2007 starting his own company, did find this on his this corporate blog, regarding greenwashing:
“I have long been inspired by the Egyptians who decided to build the pyramids. These were people that had a vision so grand they knew that only their grandchildren would be there to enjoy the fruits of that vision. As Charles Handy so eloquently writes: “Set your sights on immortality, or as close to it as you can get, and most of the ethical dilemmas sort themselves out. Today the skyscrapers of business tower over the old cathedrals. We must hope that those who build the enterprises within them are cathedral builders in their turn, for if they fail us then we all fail.” Mats Lederhausen, Founder, Chairman & CEO, Be-cause.com
Time will tell if I do meet Mats again.