Got this from my girlfriend. It is really nice.

Find a guy who calls you beautiful instead of hot. Who calls you back when you hang up on him. Who will lie under the stars and listen to your heartbeat, or will stay awake just to watch you sleep. Wait for the boy who pursues you. Who kisses your forehead, who wants to show you off to the world when you’re in his sweats. Who holds your hand in front of his friends. Who thinks you’re the prettiest when you have no makeup on and insist on holding you around your waist. The one who turns to his friends and says “THAT’S HER!”
Unknown wisdom

I think brands should have the same behavior as the boyfriend in this quote. Then they would deserve love, without paying for attention. Thanks to my girlfriend, I will use this wisdom as my personal brand book.