Is it possible to create a brand that only will live for ONE day?

Published by on juli 4, 2006 at 10:05 f m

Is there anybody out there? It sounds like a song but most of the time it is brands screaming for connection. But what if a company would create a ONE relation with millions of consumers, then they would now how is out there and they would also now what they needed.
I often ask my self-questions for years – before I find the answers, this time maybe you could help me to find the answer faster – it would be great.
Here is the question in my head: Is it possible to create a brand that only would live for one day? If so have it ever been done in the history? If not how will be the first to create “the one day brand”?

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