Most people say that  Most people say that Greenwashing is about branding. But branding is no more about shortcuts (doesn’t work any more on an transparent market). Instead its about talent. Without new talented employes corporations will not make it in an high completive market. So they target the most talented student to come and work for them. The reason they do Greenwashing is because students can afford higher moral (no family and less bills etc). So student demand green values and choose corporations to work for because of their higher moral, it is for student an tribe value. If environment organizations did target this reason for shortcuts with Greenwashing they would get more out of everything.