Thoughtvertising is when companies pay consumers to think of there company for a day.

“For a $10,000 US slice of the advertising budget, Floyd Hayes will think really hard about your brand each hour for one week.” The Vancouver Sun

Thoughtvertising is for shore the more fun part of what others call guerilla marketing (there is now holy parts of the market with in guerilla warfare). Why not then also pay consumers $10,000 US to think of their competitors in the toilet (when they deliver sxxx). I like to call it Shitvertising.