DetectiveMarketing.com

Jack Yan: Re-launches: Made in Sweden

Stefan Engeseth — Mon, 08 Mar 2010 07:56:16 +0000

After Jack Yan’s speech at Unplugged Speeches™, Swedish brands are re-launching their national inheritance. You might say Jack has renewed the concept of: Made in Sweden.

Every day millions of people across the globe use Swedish products, work with Swedish companies or shop at Swedish global chains. Still, people are often not aware that these brands are Swedish.
Swedishwire.com

This is a way for companies to tell the world that they are Swedish. But it’s also in our interest to make clear that these strong brands are Swedish.
Olle Wästberg, Director-General of the Swedish Institute

Sir Ken Robinson: Do schools kill creativity?

Stefan Engeseth — Sat, 06 Mar 2010 08:06:43 +0000

Sir Ken Robinson: Do schools kill creativity?

Playalongmusic.com: Funeducation

Stefan Engeseth — Thu, 04 Mar 2010 05:15:17 +0000

Can education be so fun that it becomes FunEducation? What I mean is that you will have so much fun learning that you wont think it is education. I really like the fun dimensions in Playalongmusic.com.
A question I have discussed with professional musicians for years is: do amateur musicians have more fun?
The best answer that I got was: Yes, but the audience listening to professional musicians has more fun. At sites as Playalongmusic.com amateurs don’t need an audience before they sound as good as professionals – if they combine their service with a software program that can listen and compare how one plays with the plays of the originals. Wouldn’t it be great if the website where saying, now you are playing 50% as good as the original and maybe one day 120% as good as the original (they have become a talent platform like TV-shows as Idol, and can connect talent with the music industry).

Marketingqc.ca: An excellent article

Stefan Engeseth — Mon, 01 Mar 2010 22:17:06 +0000

Read a 4 page excellent article (PDF) about me and other big thinkers (it is in French, use Google Translation).
Magazine: Marketingqc.ca (Canada), article by journalist Marie-Claude Elie-Morin.

A platform for the next generations Nobel prize winners

Stefan Engeseth — Sun, 28 Feb 2010 11:28:22 +0000

The Nobel Prize is connecting the next generation of scientists by working with corporations as Honeywell. To create a tribe you have to build it for generations to come, the native indians did understand this, but few corporations does – that is why I like this initiative.

Victor Muller: SAAB’s will be SAAB’s again

Stefan Engeseth — Wed, 24 Feb 2010 10:31:16 +0000

Finally: “Spyker Cars finalizes the purchase of Saab Automobile,” Saab-web.com.

In this deal I think Victor Muller has shown to be an excellent tribe leader. Listen to this quotes from the video below:

The main thing we need to change: We need to give our costumers the clear message, that SAAB’s will be SAAB’s again. The company has lost it’s DNA over the past years and that has cost its costumers to turn its back on it….We are not looking for new costumers, were just looking for getting our own costumers back.

In this video do the corporate leaders thanks their fans. One of them is Steven Wade, Saabsunited.com how did fly al the way from Australia to attend at this tribe meeting. Here is his own emotional words:

Last night I went to a big celebration dinner at the Grand Hotel here in Stockholm. There were about 50 people present in one of the most beautiful dining rooms I’ve ever seen. It was totally surreal, like watching a scene in a very ornate movie with suited people, frescoed walls and complete with a snowfallen city backdrop.

If you think training is expensive, try ignorance

Stefan Engeseth — Tue, 23 Feb 2010 06:32:19 +0000

If you think training is expensive, try ignorance.
Peter Drucker

Creativity + invitation = Future

Stefan Engeseth — Fri, 19 Feb 2010 12:29:51 +0000

The future is what you make of the creative opportunities that are unexploited. History is rich in innovations, but the market requires constant innovation and development. Where is the next generation of innovation? Who carries the ideas that will create employment and international competitiveness now that the number of patents is approaching retirement?
How do you create a company that is creative? Who are some of the major players? How can conservative companies open up for creativity and talent? All this and more we intend to explore in the next Unplugged Speeches™.

Lecture by creativity researcher Farida March 9
Farida is a PhD/researcher at the University of Lund, who´s thesis became successful. After five years of research, she managed to prove the link between the psychological wellbeing of the staff how they are performing creatively. It resulted in headlines such as ”A creative environment gives double profit” and ”Creativity will benefit both staff and business” in Di, Dagens Nyheter, Svenska Dagbladet, SVT, DiTV, NyTeknik. Today she is one of Scandinavia’s most popular speakers on the subject of creativity. For the first time, she will now try Unplugged Speeches™. Farida engages, evokes, and gives examples of how companies can increase their creativity. She will talk about how communication, leadership, employees and customers can influence development and performance.

Speech topics:
• What makes a company creative • Differences between male and female creativity • Why are different roles such as the Creator, Pessimist, Optimist and Cannibal needed in the workplace • Creativity Vs. Conservatism • How can a creative working environment influence stress and performance • Tips to test and enhance creativity.

Welcome to the second round Unplugged Speeches™ at Spaghettioperan Regina on 9 March. At the premiere enlisted 160 people.

Speaker: Farida. Moderator: Stefan Engeseth.
Register via Email. RSVP by 26 February.
Date: Tuesday, 9 March. At 08.00-10.00 (lecture starts 08.30).
Location: Spaghettioperan Regina, Drottninggatan 71 A.
Tickats: 15 Euros (including breakfast), plus tax.

About Unplugged Speeches™: Lectures free from PowerPoint, laser pointers and distance. The goal is to focus on the meeting and proximity to the people and the content.

If you have a long time view, good things will follow

Stefan Engeseth — Wed, 17 Feb 2010 06:00:42 +0000

If you have a long time view, good things will follow.
Kaj Arnö, chief Evangelist MySQL

Interview at the Sime conference, 2009.

The DNA of Nokia innovation

Stefan Engeseth — Mon, 15 Feb 2010 07:04:03 +0000

It’s a part of our DNA to create something new.
Pekka Pohjakallio, VP Concepting and Innovation, Nokia

Interview at the SIME conference, 2009.