We belong to our fans
Chief Commercial and Marketing Officer Lander Unzueta, FC Barcelona (At Stockholm Mediaweek).

The book got me to reinvent the way I think about social media.
Here is my best take a way:
• No one else got my DNA.
• Getting people to talk is the whole point.
• Lots of people can play piano, but not everyone can be Billy Joel.
• You have to think about building your brand in terms of a marathon, not a sprint.
• Creating community is about starting conversations.
• Being willing and able to adapt and change.
• Get a fire under the brand.

Read sample chapter (pdf) for free of Crush It.

Gary’s Wine Library Tv is witty and Gary is the languages make you taste the wine only by watching his show and listen to wine praise as: “This is rocking my socks off…”

A lot of people aren’t willing to embrace that they have a problem unless they also believe that there’s a solution.
Seth Godin, Quote from blog post: Sell the problem.

A small selection of books, manuals and guides free (and recommended) on marketing, with particular emphasis on publications that can help us optimize our presence in social media.
Euro RSCG

No money is changing hands: instead, the companies, such as Apple, are paying Starbucks for the opportunity to get new business.
 And if Starbucks can do it, why can’t Wellington City?
Jackyan.com

This animated video speech is really good based on the book Drive: The Surprising Truth About What Motivates Us by Daniel Pink. Credit lecture/animation: The RSA and Cognitive Media.

Here are some of my favorite points from the Free book:
• …with trust comes traffic.
• When you have no money, $0.00 is a very good price.
• Free may be the best price, but it can’t be the only one.
• Bits want to be free.
• Free is just a matter of when, not if.
• Sooner or later you will compete with free.

Chris is a big thinker and he refers to others such as Abraham Maslow and Adam Smith which makes Chris’s perspective richer and deeper (free sources for his book).

In the book Chris points out the value of attention and reputation – he has a lot of both because of his track-record of work (more to come).

Change minus internal support equals to confused business

The Saabs United Trophy consists of a model of Saab’s first car, Ursaab, mounted on a plinth together with an unlikely partner – a boomerang. This was presented to Jonsson by Wade when protracted discussions for the sale of Saab were successfully concluded. “It is people like Steven and many thousands of Saab fans around the world who really deserve such an award,” said Jonsson. “In a way, you could say I am returning it, which seems quite appropriate.
Saabsunited.com