They think they own their brands, but they don’t see that without consumers they don’t have a brand. So when brand owners don’t understand that they also have to be loyal they change the content of the brand. It’s like changing a mirror to a mirror that you can’t see ore want to see yourself in. Today I got an email from a friend witch daughter been crying al day. The reason is a Swedish photo/social network. Its called Bilddagboken.se has changed their layout and even deleted pictures on heir friends. In a few hours have fans started hate-websites, list and even said that they physical wants to punish the employees that are responsible for the changes. Is this really what a brand 2008 should get into the big picture of being? When will they learn 2020?