Carlsberg: Probably not: Play with fans

Published by on augusti 16, 2008 at 12:02 f m

The Danish brewer had planned to link up with the tabloid newspaper to give readers a free pint over this month’s bank holiday weekend. But the move was met with derision from some Liverpool fans, who were angry the club’s shirt sponsor was working with a newspaper hated by many in Merseyside.

The learning point for Carlsberg: Probably not: Play with fans.

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