Kommentarer till Call for action: Free download: New book: The Fall of PR & the Rise of Advertising http://www.detectivemarketing.com/call-for-action-free-download-new-book-the-fall-of-pr-the-rise-of-advertising/ :blog, speeches, consulting and books Wed, 24 Feb 2010 09:24:41 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Av: Stefan Engeseth http://www.detectivemarketing.com/call-for-action-free-download-new-book-the-fall-of-pr-the-rise-of-advertising/comment-page-1/#comment-4927 Stefan Engeseth Sun, 05 Jul 2009 18:17:01 +0000 http://www.detectivemarketing.com/?p=2515#comment-4927 Thanks Mikael, really nice to here that you like my book. Cheers, Stefan Thanks Mikael, really nice to here that you like my book.
Cheers,
Stefan

]]> Av: Mikael Nemeschansky http://www.detectivemarketing.com/call-for-action-free-download-new-book-the-fall-of-pr-the-rise-of-advertising/comment-page-1/#comment-4926 Mikael Nemeschansky Sun, 05 Jul 2009 11:41:24 +0000 http://www.detectivemarketing.com/?p=2515#comment-4926 Hi Stefan, I've enjoyed reading your book. It's fun reading. With everybody raving about social media, engagement, etc. I was a little sceptical at first. But I think the book does also what it preaches. It cuts BS and makes good points without unnecessary jargon. You have new fan. Cheers, Mikael Hi Stefan,

I’ve enjoyed reading your book. It’s fun reading. With everybody raving about social media, engagement, etc. I was a little sceptical at first. But I think the book does also what it preaches. It cuts BS and makes good points without unnecessary jargon.

You have new fan.

Cheers,
Mikael

]]> Av: Lucire: Insider» Welcoming ‘techfashion’ at W-41 http://www.detectivemarketing.com/call-for-action-free-download-new-book-the-fall-of-pr-the-rise-of-advertising/comment-page-1/#comment-4925 Lucire: Insider» Welcoming ‘techfashion’ at W-41 Sat, 04 Jul 2009 09:56:56 +0000 http://www.detectivemarketing.com/?p=2515#comment-4925 [...] in a fairly obvious fashion. And my friend, author Stefan Engeseth (who has just launched his book, The Fall of PR and the Rise of Advertising), wrote years ago about two cellphones that could physically link together in a jigsaw fashion to [...] [...] in a fairly obvious fashion. And my friend, author Stefan Engeseth (who has just launched his book, The Fall of PR and the Rise of Advertising), wrote years ago about two cellphones that could physically link together in a jigsaw fashion to [...]

]]> Av: Stefan Engeseth http://www.detectivemarketing.com/call-for-action-free-download-new-book-the-fall-of-pr-the-rise-of-advertising/comment-page-1/#comment-4919 Stefan Engeseth Wed, 01 Jul 2009 08:34:13 +0000 http://www.detectivemarketing.com/?p=2515#comment-4919 Hi Dave, Thanks for great feedback on my book. Controversy is what develop every business discipline there is. Here is an good blobpost done by one of the CEOs at Burson-Marsteller: http://www.reputare.in/the-practice-of-public-relations/postcards-from-cannes-the-fall-of-pr-and-the-rise-of-advertising The point of PR is gone (its is not invisible anymore). Cheers, Stefan Hi Dave,
Thanks for great feedback on my book. Controversy is what develop every business discipline there is. Here is an good blobpost done by one of the CEOs at Burson-Marsteller:
http://www.reputare.in/the-practice-of-public-relations/postcards-from-cannes-the-fall-of-pr-and-the-rise-of-advertising
The point of PR is gone (its is not invisible anymore).
Cheers,
Stefan

]]> Av: Dave Kipling http://www.detectivemarketing.com/call-for-action-free-download-new-book-the-fall-of-pr-the-rise-of-advertising/comment-page-1/#comment-4915 Dave Kipling Tue, 30 Jun 2009 11:47:50 +0000 http://www.detectivemarketing.com/?p=2515#comment-4915 Hi Stefan. I just started to read your book. I must say I agree on all the things you say about PR-agencies and that they don't know how to play the game. They are in much worse pit than advertising agencies are. Still, I feel there's something called new school PR, which shouldn't be dismissed. I feel PR can work wogether with advertising only if it's in sync with the brand's core values and is really set in sight of having tangable value to the brand's audience. I feel strongly that this kind of PR isn't about screwing people or trying to manipulate press. It's about the same thing advertising and creative marketing communication should and is about. Having a compelling, sticky story people want to engage with. That's why I think it's a bit provolcative to say PR is dying. It's dying the same why advertising is. Both need to be rebooted. Cheers, Kipling Hi Stefan.

I just started to read your book. I must say I agree on all the things you say about PR-agencies and that they don’t know how to play the game. They are in much worse pit than advertising agencies are. Still, I feel
there’s something called new school PR, which shouldn’t be dismissed. I feel PR can work wogether with advertising only if it’s in sync with the brand’s core values and is really set in sight of having tangable value to the brand’s audience. I feel strongly that this kind of PR isn’t about screwing people or trying to manipulate press. It’s about the same thing advertising and creative marketing communication should and is about. Having a compelling, sticky story people want to engage with.

That’s why I think it’s a bit provolcative to say PR is dying. It’s dying the same why advertising is. Both need to be rebooted.

Cheers,
Kipling

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