I love books, so much that I sometimes use them as furniture (building tables and chairs of them). Why? Because they have taken over my apartment. The problem is that I think I always have room for just one more book. So when Seth Godin are recommend Kevin Maney next book: Trade-Off: Why Some Things Catch On, and Others Don’t. I start to think how I can build an extraordinary chair of this book. Seth is in his post: Fidelity vs. Convenience: Explaining what’s the book is about. My impression is that Kevin’s book doesn’t having the ambition to be just one more book in the bookshelf ore an ordinary chair. Instead its about how to stick out, how to be extraordinary.