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Book release of ”Sharkonomics 2” at KTH the 19 November

Published by on september 26, 2019 at 10:19 f m

Welcome to the release of the sequel to the book that created waves worldwide.

With digitalization, business is now as competitive as nature, where everyone is on the menu. There are no longer limitations in terms of countries, markets or segments. Digital sharks such as Amazon and Alibaba are moving across the globe towards anything that they can feed on. This increases the need for management to update itself in both attacking and defensive moves. In the book Sharkonomics 2, Stefan Engeseth shows how companies can create success through lessons learned from sharks.

In Sharkonomics, Stefan Engeseth bites hard into the future of management.
Daniel Pink, Author of When: The Scientific Secrets of Perfect Timing

Sharkonomics provides sharp insights into what drives success in today’s disruptive business world.
Marshall Goldsmith, NYT bestselling author, and two-time Thinkers 50 #1 Leadership Thinker

A stimulating read!
Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Released November 19, Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters by shark diver, author and Keynote speaker Stefan Engeseth. He has met some of the world’s leading shark experts and dived in water off South Africa, where he got to meet and deeply interview Great White sharks!

Sharkonomics is printed in six language editions, with 10 more under evaluation. Soon the fourth Chinese edition be released.

Welcome to the Swedish launch of the book ”Sharkonomics 2” on November 19. The first 50 who sign up will receive a signed book. A panel debate with well-known and experienced business profiles discusses business trends and the future. What does digitalization mean for competition?

In the panel: Sven Hagströmer. Hanna Riberdahl, CEO, The Association of Swedish Advertisers. Carl Wåreus, Head of Agency, Google Sweden. Niklas Huss, Head Of Innovation, Länsförsäkringar. Sophie Gernandt, Senior Marketing Manager, Tieto. Hans Nyblom, Business Developer, Installatörsföretagen. Per Kittel, Country Manager Sweden, Webpower. Therése Gedda, Executive Coach, Founder and CEO 30minMBA. Bugge Woldner, Swedish Marketing Federation. Albert Bengtson, Silicon Vikings. Stefan Haglund, CEO, Företagsuniversitetet.
Opening speaker: Terrence E. Brown, Ph.D, Head of the Industrial Marketing and Entrepreneurship Division, KTH.

Registration by E-mail: boklansering@detectivemarketing.com.
Date: Tuesday, November 19. 08.00-10.00 AM.
Place: KTH, Lindstedtsvägen 30, Stockholm, Sweden.
Breakfast. Book now as the number of seats is limited.
This event is in Swedish but Terrence E. Brown opening speech will be in English.
Arranged by KTH Royal Institute of Technology.

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