In a most to read article “Bloggers for hire” by Stephen Armstrong are a scary picture painted:

“…companies felt like a boxer attacked by thousands of children – staggering from tiny blow to tiny blow, unable to hit back but sure that, at some point, damage was being done.”

That is not the scary part it is how companies react. Instead of learning from what consumers are blogging about they are now paying bloggers to fake it. Sadly companies don’t understand that this will only turn real love from fans to cheep prostitution. Read the full story here (subscribe). I do hope that this is a bad joke (what do you think?).