Adweek.com: Saab will launch an ad agency

Published by on juni 29, 2011 at 9:57 f m

It is great to see that Saab is starting to do a lot great things (I hope it is not to late):

Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level.
Adweek.com

Famous blogger Jack Yan did Twittering:

@EngesethsBlog had the same idea: it’s in one of his books.
Jack Yan

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3 responses so far

3 Responses to “Adweek.com: Saab will launch an ad agency”

  1. # Alf Rehnon 29 Jun 2011 at 10:06 e m

    Huh? In the ad business, an ad agency review tends to mean that you’re re-considering your current ad agency (i.e. initiating the process to change your agency), not that you’re starting an agency yourself?

  2. # Alf Rehnon 29 Jun 2011 at 10:10 e m

    Now I’ve reread both the Adweek-piece and the tweets about it. No, Saab is not even considering launching an ad agency, they’re considering changing theirs. If they can afford a new one, that is.

  3. # Stefan Engesethon 30 Jun 2011 at 8:09 f m

    Thanks Alf, Saab is having money problem, witch often means more creative than normal (not shore if you agree). Agency change ore not they need to change a lot of things fast and do it with a lot of new cash. I sincerely hope they find a solution and survive – it is an historical brand.

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