When many people unite against a brand,
a demand for an alternative is created.
It is in many way trendy to be against something. And at the same time people do want to make a difference. With “No Bush Jeans,” they can do both… This is ONE idea for a new brand is a statement for freedom in many ways. If its shocking for some it is a statement for others. I think artist like Pink and Madonna could stand for the massage (maybe not the Madonna University).
What do you think? Is humour a freedom to say more with a brand? Would Michael Moore wear this No Bush Jeans? Is there room for ONE more brand on the jeans market? Should this Jeans even be popular in the US (maybe not so good to wear in the With House)?