A fashion flash-mob in supermarket

Published by on april 3, 2011 at 10:35 f m

The fashion industry need to go out of it’s ‘fashion box’ and reach new costumers. This example from New Zeeland is excellent:

The New Zealand fashion label took over the Victoria Park, Auckland branch of New World supermarket, with its models walking down each of the 20 aisles over six minutes, treating the public to an unanticipated fashion show.
Jack Yan, Lucire.com

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