Archive for december, 2017
A major Nordic meeting place for everyone in the trademark community. New trends, new perspectives as well as legal aspects and its interaction are presented. These aspects are prerequisites for value creation of brands.
The Trademark Day
Some points from my speech:
• Digitalisation is an iceberg.
• If the industry doesn’t adapt, it will sink like Titanic.
• In nature, sharks have to move to survive. But in business, most market leaders don’t move because they are stuck in history. That’s why eventually they too become shark food.
Always try to walk carefully towards a YES instead Of running recklessly in to a NO!
Per Östling. Quote with permission.
Thank you so much for these two amazing days. Stefan is magical as a moderator, he created a truly awesome atmosphere
Thank you so much for these two amazing days. Stefan is magical as a moderator, he created a truly awesome atmosphere.
Global Business Control Manager, Jonas Lydén, H&M
I’m sure Chinese readers will get a decent taste of Stefan’s writing style, humour and thinking.
We give the Nobel Prize to the Nobel Prize (there Nobel Center).