Archive for september, 2017

New book: Case theory in business and management

Published by on september 26, 2017

Legendary Professor Evert Gummesson is in his new book, reinventing case study research:

Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice.

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Sharkonomics Keynote speech at Ramboll in Finland

Published by on september 22, 2017

Finland likes to swim fast! It’s an honor to hold this Keynote Speech:

How the IT-sharks like Google could take over the construction business.
Ramboll (read seminar program).

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Top 10 most popular posts – Updated: 19 September 2017

Published by on september 19, 2017

1. Philip Kotler’s adventures in marketing (new book)

2. Smart and witty lecture with Dan Ariely about bugs in our moral code

3. Flow is expanding time

4. Do not miss Tendensdagen

5. Women in Marketing Awards goes Global

6. Sharkonomics at inspiration day at Microsoft

7. If we act robot, we may be automated out

8. Communication is all about programing a code of acceptance

9. Digitalisation is an iceberg – don’t be Titanic

10. Sharkonomics, has sold almost 10.000 copies in China

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Sharkonomics at inspiration day at Microsoft

Published by on september 14, 2017

I have the honor to Sharkonomics lecture and my topic is: What happens if we do not digitize? at Microsoft (HQ). Host for the day is the IT shark Innofactor (read full day program).

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Do not miss Tendensdagen

Published by on september 6, 2017

October 12th 2017 in Stockholm is great speakers as Merci Olsson on stage at Tendensdagen is one of Scandinavia’s most eminent marketing conferences.

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Scientists will upgrade us into gods

Published by on september 4, 2017

Scientists will upgrade us into gods.
Professor Yuval Noah Harari, quote Homo Deus.

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