Archive for februari, 2016

Lies grows like seeds. Brands needs to plant what they like to grow.

Published by on februari 29, 2016

Lies grows like seeds. Brands needs to plant what they like to grow.

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Linkedin recommendation by legendary copywriter Jack Hansen

Published by on februari 25, 2016

Stefan Engeseth is one of the greatest personalities of 2016. He is always ahead of you, always smiling, always with ideas and solutions no one has thought of. That is what makes him so deeply appreciated. And that is why CEO:s from all around the globe need him. Obama has no clue about what real change is all about. Real change starts with Stefan Engeseth.
Linkedin recommendation by legendary copywriter Jack Hansen

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First copies of the printed Sharkonomics Chines edition

Published by on februari 22, 2016

Got it in my postal mail today, the first copies of the printed Sharkonomics Chines edition.

It looks and feels so great: It’s in in hard cover, in so good quality that most sharks have to bite really hard to bite through the massive Sharkonomics Chines edition.

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Pebble vs. Apple Watch. Is Smartwatch a smart move?

Published by on februari 19, 2016

Competition is good for Apple, but what happens when there not the number 1 in a product category? Well timing is important, and even more so when they sell Apple Watch. I wonder if its really a smart move to dive into the smartwatch aquaria? There are so many other innovations where they could be number 1 (it use to be Apple’s image to be the inventor and not be a follower in to a museum of products).

While Pebble is in many ways still a leader of the newly created industry, they now face serious competition. AppleWatch is just around the corner, Samsung, Motorola and others are launching Smartwatches almost daily based on Google’s Android for Wearables Technology. Pebble as a company is facing a showdown with the biggest Techgiants – and despite their success they are still David in a battle with not just one but dozens of Goliaths. Thesocialms.com, article: Pebble vs. Apple Watch – about the Smartest Marketing Decision of 2015, Yet. By Jonathan Gebauer.

If Apple swim like a Sharkonomics shark they would jump into new innovations. Thanks to William Shepherd, @BrandOneCulture and Michael Jacobs.

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Sharkonomics makes its début in China

Published by on februari 16, 2016

In a land rich with culture and one of the longest recorded human histories, my book Sharkonomics is now swimming amongst a billion readers. It’s humbling and amazing to see Sharkonomics translated into Chinese—a beautiful language—and designed and presented in such a clean-cut way. My hope is that it will inspire Chinese business people in both attack and defence—and they may find the ideas easy to embrace, like the principles of their martial arts. Since China is such a great country which I have yet to visit, my hope now is to hold lectures about Sharkonomics, meet interesting people there, and experience the uniqueness of this land.

Update 19 September, 2016
Press clip: Sharkonomics in Chinese magazine Modern Weekly.

Update 22 August, 2017
Sharkonomics, has sold almost 10.000 copies in China.

Update 21 November, 2017
A lucky red packet—Sharkonomics’ Chinese edition is out now.

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From TGI Fridays to TGI Mondays? (#TGIFridays)

Published by on februari 12, 2016

Since it’s friday today I like to serve an idea about TGI Fridays.

Legendary payoff TGI Fridays: In here, it’s always Friday!
There concept can be attacked by a new brand/company: TGI Mondays: In here, it’s never Mondays!

Established in 1965 with franchises starting to open in 1971, TGI Fridays (originally T.G.I. Friday’s) is a chain of restaurants focusing on casual dining and complex drink options. There are over 900 locations in more than 60 countries employing over 30,000 people, 8,000 of them bartenders.
Underconsideration.com

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Leadership is about getting people to feel comfortable in transformation

Published by on februari 9, 2016

Leadership is about getting people to feel comfortable in transformation.
CEO Birgitta Edberg, Swedish Computer Society. Quoted from lunch 4 February 2016, with permission.

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Marco Passanante a go get it speaker at The Swedish Wealth Institute

Published by on februari 4, 2016

Marco Passanante use to play soccer, now his kicking business entrepreneurs forward to new heights in his go get it speech, did listen to him yesterday at The Swedish Wealth Institute.

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@BrandOneCulture: Stefan Engeseth, has one of the smartest strategic minds in global business and a unique ability to simplify core ideas!

Published by on februari 1, 2016

Stefan Engeseth, has one of the smartest strategic minds in global business and a unique ability to simplify core ideas!
William Shepherd, @BrandOneCulture

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