Sir Richard Branson is the keynote speaker together with four other speakers at Hjärntillskott Executive Day during December 3-4 in Sweden. Richard is one of the rare business leaders in the world who is always willing to move on to new and untapped territories. My guess would be that it was for this reason he gave credits to sharks in his blogpost: Sink or swim. It is not often we get a world-class business icon at this level in Sweden. I look forward to learn from Richard’s swimming lessons. There are still some tickets left for fast movers at Bestseller.
About Hjarntillskott Executive days
One of Scandinavia’s most eminent business conferences. 4000 business leaders gather in Stockholm and Gothenburg to listen to top speakers from around the Globe. Former guests have been Prime minister Tony Blair, John Cleese, Sir Bob Geldof, Dame Anita Roddick, John Sculley and this year Sir Richard Branson.
About Sir Richard Branson
In 1970 at age 20, Sir Richard Branson founded Virgin as a mail order record retailer and then as a record shop, recording studio and music label. Since then, Virgin has become one of the world’s most recognized and respected brands, expanding into air and rail travel, leisure and hospitality, entertainment, telecommunications, media, health and wellness, space tourism and clean energy through more than 400 branded companies in 30 countries with global branded revenues of $21B.
In December 1999, Sir Richard was awarded a knighthood in the Queen’s Millennium New Year’s honours list for ”services to entrepreneurship.” Sir Richard has been involved in a number of world record-breaking attempts since 1985. In 1986 his boat, Virgin Atlantic Challenger II, crossed the Atlantic Ocean in the fastest ever recorded time. In August 2012 he completed the last, in a long series of attempts, when he set the record as the oldest person to kitesurf the English Channel.
Before I published my latest book Sharkonomics I tried to connect with the best business shark in the world: Richard Branson. This week he wrote a blog post with the headline Sink or swim. Its great that we both like sharks and see the survival points for companies:
To survive, companies have to behave like sharks – if they don’t keep moving they will drown.
I did not manage to hold an interview with Richard before the book was printed but I did write about him and did mention him as the ultimate shark in every lecture. Would be great to send him a copy of the book (if I get his postal information, the best shark in the business world…).
Here is a part from my Sharkonomics book about Richard:
Sir Richard Branson’s attack-itude
Whatever business field Mr Branson goes into he spreads fear. Why? Because his strike record is a bloody story. Sharks are born killers: they don’t go to school and they don’t need their parents to show them how to eat. They pop out and start to feed on what’s around them; they are born with a natural instinct to attack. The shark’s attitude – best described as “attack-itude” – is one where it moves around its prey with high self-esteem and confidence. I am sure British Airways realizes that Sir Richard Branson’s attackitude is a natural born gift.
Mr Branson has a witty and captivating personality that makes his prey underestimate his striking capabilities. When I had the honour of finally meet Mr Branson, I could immediately sense his attack-itude. His “Virgin shark” has become big and strong. The bigger this “Virgin shark” has become, the more self-confidence it has built up to attack bigger prey. Today Virgin is so big that it is capable of attacking any business in any sector.
When present territories are no longer challenging to attack, Virgin moves on to markets that do not yet exist – like space travel. Being a serial entrepreneur gives Mr Branson the advantage of moving into new territories long before the competition can understand what is happening – and when they sense the attack is coming, it’s usually too late.
Our Ikea idea are now getting up to five article a day in local parts of the world – fun. Media and bloggers are building on the idea step by step.
Headlines as: Ikea goes fashion! Makes the idea feel like an reality.
Here are some adds that feels like real Ikea adds:
Did find this adds on Italian Fabio Giaca article about the Ikea idea.
This adds from Lublinianki from Poland in an article about the Ikea idea. More adds at Avanti24.
Last week, a full day Sharkonomics workshop was held at Silvent. Here is the conclusion from the client:
Stefan Engeseth is different. His theories are just as simple as they are brilliant, but above all they are innovative. Stefan made us think differently, think correctly, and think ahead.
Managing Director Anders Erlandsson, Silvent
The media have reported that fans of soccer teams are behaving strangely. Violence is nothing new in soccer, but this time soccer fans are directing their anger against their own teams! Why? Because they don’t think their team is performing in the way they should, so they have transformed from fans to enemy-hooligans. I think we will see the same phenomena repeated for many brands; their fans will turn against them if they believe the brand is not delivering what it should. If brands don’t deliver or score goals of innovation, fans will simply revolt online and offline in shops and perhaps even in the headquarters. Why? Brand leadership means never standing still; always running for the next innovation or development. If fans of one brand experience other brands as being better, they will transform into enemy-hooligans and go against their own brand.
Brands that have seen this happen include MySpace, Ericsson and Levi’s. Apple could become one of them because Apple does not in my opinion understand how fast it must run its innovation when it has so many passionate fans. A predator company could certainly use this to its advantage.
Yesterday we held the World premier of our business workshop about defense based on the Sharkonomics defense part. It was really fantastic to see the reactions of the participants – the reaction was so much stronger than we could ever have imagined.
Since our client needs time to implement and change their organization we can not say their name.
What we can say is that they will already today start to create defense and change their corporate DNA.