Archive for februari, 2014

Press clip: Sharconomics represents something new and mind blowing

Published by on februari 26, 2014

Sharconomics represents something new and mind blowing… Forget strict flowcharts in favor of a hyper fast, streamlined projectile with a hunting instinct and a sharp teeth smile by the grace of God.
MiG-News (pdf), text Catharina Perlenius, No. 1, 2014.

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@ThereseGedda: Don’t sell yourself short by not putting your full effort in

Published by on februari 24, 2014

Don’t sell yourself short by not putting your full effort in. If you are afraid of failure and going all in, realize that many chances are one-time things. There may never be another opportunity like the one you are facing, so give it everything you’ve got. Work to defeat fear of failure by doing what you are afraid of as often as possible; eventually you’ll see that the benefits far outweigh the risks of doing what you are passionate about.
Author, speaker, blogger and Entrepreneur Therése Gedda

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The evil pupose in bad leadership

Published by on februari 20, 2014

Many organizations complain about their bad leadership. Interesting enough, some of these leaders that practice bad leadership with a purpose. That is, these leaders who do so have a hidden agenda. But bad leadership is perhaps not as bad as it sounds, at least not from the perspective of the bad leaders. These kind of leaders gain and control the power instead of empowering the organization. Instead these leaders build silo pipelines through the organization so that every pipeline depends on the leader’s destructive need to control the power.

In other words, some bad leaders have a evil purpose with bad leadership.

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Do not miss Seth Godin at Gulltaggen

Published by on februari 17, 2014

If you work with marketing, branding, leadership or anything else that have to do with any form of homo sapiens, do not then miss Seth Godin live lecture at Gulltaggen.
Seth is an unusual business guru because he does not repeat the same points as everyone else, he find his own answers. I guess that is one reason for why is he got million of followers.

Seth Godin – one of the most important voices in the world of marketing, entrepreneurship and communication – is coming to Oslo, Norway and The Gulltaggen Conference. This is a unique opportunity to experience his talent.
Gulltaggen (April 8th – 9th, 2014).

I will do my best to attend at Seth’s lecture (yes I do work with homo sapiens and not only sharks).

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Facebook Valentine gift to 1.23 billion users

Published by on februari 14, 2014

Its more historical than we and Facebook truly can understand in presence.

Facebook is adding a customizable option with about 50 different terms people can use to identify their gender as well as three preferred pronoun choices: him, her or them.
Huffingtonpost.com

It is by fare an Valentine gift that will change our round globe into a heart-shaped world.

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Porsche is driving traffic by viral master birthday song on Youtube

Published by on februari 13, 2014

Watch Porsche is driving traffic by viral master birthday song on Youtube.

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Watch Seinfeld George in Long Way Home commercial

Published by on februari 11, 2014

Watch Seinfeld George in Long Way Home. An creative commercial soap for City Gross.

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Check out the new book Absolute Value

Published by on februari 10, 2014

Great authors write great books and every book by Emanuel Rosen is a must read!

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a new way of thinking about consumer decision making, which should help managers develop more effective marketing strategies.
Absolutevaluebook.com by Itamar Simonson and Emanuel Rosen

Personal I hope Apple read this book faster than Samsung.

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#H2H by @bryankramer

Published by on februari 5, 2014

When writing about a social media personality as Bryan Kramer it make sense to have a headline with a Twitter feeling.

It started when I got an tweet from my friend @Kunal_Kemist in witch he sent me a link to an article by Bryan:

There Is No More B2B or B2C: There Is Only Human to Human (H2H)
Socialmediatoday.com, article by Bryan Kramer

It is an interesting article. Whats also interesting is that Kunal in that same tweet about the article wrote:

This is very reminiscent of Stefan Engeseth’s ONE concept.
Kunal Mukhopadhyay, @Kunal_Kemist

It more than sounds like it. I think Bryan and I have a lot in common, human 2 human.

Have to say its sad how slow the reality of business is moving forward, did start to write about ONE 1996. I hope the reality of business moving forward faster in the future, its good that Bryan and other social media experts are pushing marketers forward.

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Like a Swede (cool smart fun video from TCO)

Published by on februari 2, 2014

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