Archive for juni, 2011

Adweek.com: Saab will launch an ad agency

Published by on juni 29, 2011

It is great to see that Saab is starting to do a lot great things (I hope it is not to late):

Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level.
Adweek.com

Famous blogger Jack Yan did Twittering:

@EngesethsBlog had the same idea: it’s in one of his books.
Jack Yan

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Banks have to understand that they are in the entertainment business field.

Published by on juni 24, 2011

Banks have to understand that they are in the entertainment business field.
Director Business Development Jonas Lundin, SkandiaBanken

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Swedish politicians are outsourcing politics to Public relation consultants

Published by on juni 21, 2011

In a front page today at Daily News (Dagens Nyhets) headlines reveal shocking news about Swedish politicians outsourcing their job to the PR industry (probably people are voting on Fake PR). These headlines could be from my latest book The Fall of PR & the Rise of Advertising (free download).

Is it appropriate that public relation consultants communicate government’s economic policy?
DN.se

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Visualthesaurus.com: More visual than Google?

Published by on juni 19, 2011

The Visual Thesaurus is an interactive dictionary that is more visual than Google (think this is an innovative showcase of what search, social media and The internet will become in the future – a way to connect the dots visual).

Visual Thesaurus, an interactive tool that allows you to discover the connections between words in a visually captivating display. Visualthesaurus.com

It is also a great tool for dyslectic users as my self.

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Seven lectures on how to increase sales with Social media at Selldorado

Published by on juni 16, 2011

I had the honor to hold seven lectures for sales organizations in purpose to deliver understanding in how the new media landscape can improve profitability and customer satisfaction. Selldorado is one of the absolutely best networks that arrange seminars in Sweden!

Below is Selldorado’s presentation of my lectures:

Stefan’s lectures are about how social media can step up communication for your business both internally and externally, and give you an edge?

Stefan will focus on how you can give customers the power to work for your business. At a time when ownership and consumption has taken on new meanings, there will be other demands on how companies can become successful. Stefan says that it is a myth that there are companies that always produces the value for the company. Instead, customers have in many cases a decisive influence on value creation in both the product or service produced and what feelings they generate. What is perceived and then creates much value as customers? And what are customers willing to pay for? In this new world, some companies have been incredibly successful without putting a penny in traditional marketing. Stefan will talk about the following:

• In what ways that social media can affect your results?
• Put customers at the heart of your business.
• Integrate social media into your business plan?
• Gains, threats and trend factors with social media?
• Allow customers to provide energy and inspiration to the corporate culture.
• What opportunities are created when a customer dialogue goes from monologue to dialogue.
• What human driving forces lay behind the development of social media?
• How to find super talent within and outside the company.

The question is, how far is your business ready to go?

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Video: Steve Jobs’ first nervous speech?

Published by on juni 13, 2011

Video: Steve Jobs’ first nervous speech?

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Security expert: I thank God for Facebook

Published by on juni 10, 2011

I thank God for Facebook.
Security expert (who I had lunch with – it is not practical for a security expert to have their name revield).

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Jerry Seinfeld spinned the Globe around

Published by on juni 7, 2011

This weekend legendary comedian Jerry Seinfeld performed at the Globe arena in Stockholm. He is a world class artist and made the whole Globe spin around with his genius humor. It was the american sitcom Seinfeld (1989–1998) who made Jerry Seinfeld a legendary star in Sweden. Just as the sitcom his standup touches the audience by ‘mirroring’ life’s annoying moments that we can’t escape from – he turns them around in a genius way so that we enjoy them. In my opinion he performs ‘comedy therapy’ on the audience (laughter is the best health medicine on earth).
This evening the standup comedian Jerry was not bigger than the picture in this blogpost (Globe arena is huge). There is no question whether Jerry is a world class artist (and does not depend on body size). Sometimes he is too professional and it creates a distance, but he balances it elegantly by adding some local jokes about Sweden and IKEA. It is not what he was saying or how he was saying it, I think it is something magical over his persona. In someway is he signing a contract with the audience, saying: we are going to have a good time in 90 minutes and during that time saying nothing else than that life can be fun. One of his opening lines pointed out this feeling excellently:

Were out here to convince ourself, that our life doesn’t suck.
Jerry Seinfeld

Credit to the RAW Comedy Club how arrange this show.

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