Archive for mars, 2011

Top 10 most popular posts – Updated 31 March 2011

Published by on mars 31, 2011

1. iPad + Boeing = Will make Apple iFly high
2. Guy Kawasaki´s book Enchantment is destroying resistance
3. The fashion industry is provoking animal fanatics to desperate actions
4. The Egypt revolution 2.0 vs The French revolution
5. BizSugar.com: Free sugar to small businesses
6. Testing iPad: Will Toys”R”Us buy Apple?
7. Why Barack Obama will not be re-elected as president and how he could
8. Nokia + Apple = Steve Jobs (new CEO at Nokia)
9. The Google city is born (video)
10. From YouTube to YouPorn

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Everything is possible. You have to choose what you can make possible

Published by on mars 28, 2011

Everything is possible. You have to choose what you can make possible.
Senior vice president, R&D Kajsa Lind, Cirkus Cirkör

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The AMV BBDO Police case was steeling the show at The Guldnyckeln Award

Published by on mars 25, 2011

Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). The day was sold out and full of inspiring speakers but I have to say that speaker Tom White, Strategic Director AMW BBDO was stealing the show with their award winning case for the Police in UK. The campaign was targeting attitudes regarding knife crime. They found the key success factor – getting young people to think before they act. It was so well executed that the whole campaign felt criminal (in a good way).

Another speaker that made success was Tomas Bennich fonder of Sweden mobile association, who fueled us up with his passion for mobile marketing with good cases as Babycarrots.com and iButterfly.

The Swedish agency Pool won the most prestigefull prices of this evenings award. Maybe they should work with the Swedish POOLice?

Credit to the the moderators of the day Mikael von Ekensteen and Josephine Bornebusch and event producer Meetmaster.

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Seven witty and smart level of Social Media Engagement

Published by on mars 22, 2011

Social media is full of talented people how share their knowledge. Some spread in a more fun way than others:

How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced?
Laurel Papworth, Socialmediatoday.com

This “7 Levels of Social Media Engagement” is created by © Laurel Papworth.

Thanks to blogger Peter Isaksson.

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Only when we try the idea on for size and actually use it do we understand it

Published by on mars 20, 2011

Only when we try the idea on for size and actually use it do we understand it.
Seth Godin, Idea tourism

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Will Mopper change outdoor advertising to shopping?

Published by on mars 18, 2011

Mopper is a Swedish innovation that now has the ambition to update advertising by including shopping. To make it happen they are teaming up with JCDecaux to get the advertising agencies to compete in a nationwide effort in Sweden Ute2011, the premiere showcase for Outdoor Advertising.
In other words will Sweden mopping the world?

Update 27 may.
Mopper got awarded by Internet World!! There now ready to mopping the world!

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Video: How Finnair make sense with local heroes

Published by on mars 16, 2011

Watch how Finnari is moving their brand from stiff to award winning advertising.

In this video are they showing how they build local credibility by working with local heroes. It is a good start to get consumers to feel Finnair.

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Guy Kawasaki´s book Enchantment is destroying resistance

Published by on mars 14, 2011

Guy Kawasaki is one of the best practitioners of social media. In other words he is an extremely social person who knows how to extend his personality to become social online. After reading this new book Enchantment I understand that he also is an expert in “destroying resistance” – his personality is really hard to not to like. In this book he explains how corporations as Apple tapped into that unique likability.

Unique personalities often has a unique feeling of what is working and not. Guy and Steve Jobs are two of them. In the book Guy reveals a lot of his unique mindset and let readers understand how they can use this “uniqueness” to create success in their own life and business.

Some of the best points in Guy Kawasaki´s book Enchantment:
• Bring people to your story.
• The goal is likability–not superiority.
• Push technology brings your story to people. Pull technology brings people to your story.

Some of the best expressions in the book:
• Prepare for a marathon, not a sprint.
• Remember that nobodies are the new somebodies!
• Build an Ecosystem.
• Fresh and relevant.

Be well, do good, and kick butt.
Guy Kawasaki, Enchantment

The above expression says the rest. I also learned some Japanese words as “bakatare” which means “stupid” which is the opposite of Guy Kawasaki´s unique personality. His talent for destroying resistance got over 19.000 people to recommending Enchantment on Facebook (including me).

Enchantment is a popular Business / Psychology book written by Guy Kawasaki. Enchantment, as defined by the writer, is the process of delighting people with a product, service, organization or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.
Wikipedia.org

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iPad + Boeing = Will make Apple iFly high

Published by on mars 9, 2011

Just had a long distance flight and got bored so I turned on the moviescreen on the seat infront of me. I Could not get the movie to start from the beginning, so I asked the stewardess for help. Her response was: “it is the last trip we are doing with the airplane – when we reach our destination today we will turn this airplane into scrap.” I have to say that was funny.
But I could not stop thinking of other newer options for aircraft computer entertainment. Old airplanes feels much more out of date especially when the inside looks old and unsafe – it need to be as updated as other parts our digital life.

Why is not Boeing working with Apple and install iPad´s in every seats?
It will save Boeing millions and make their aircraft entertainment edgy. That will make long distance flights feel like short distance. Consumers will spend so many hours with their iPad that they will get addicted to play with it. For Apple it means they will lift their sells even higher than what Steve Jobs can manage to do. They can sell computers, music and movies above all other retailer in the world!
Benefits for Boeing is that it will save them money as well as create new income by making Apple their partner. Also it will be easy for them to update their aircrafts by just change from iPad 2 to 3 or 10 in the future.

They could make a start webpage with the airflight brand and Apps for Boeing (why not make people in the airplane redesign it in 3D at 10.000 feet up in the air?).

Other commercial partners in the iPads/iFly: games – EA, cars – Hertz, eBooks – Amazon and Barns and Nobel and offcourse traveling advertisement etc.

If all this is done it could lead to a problem: people don´t want to leave the airplane.
If Apple don´t iFly high with iPad 2 maybe Samsung Tab will make this idea fly in the sky?

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Scuba divers research goes deeper

Published by on mars 4, 2011

It has been a lifelong dream to discover the marine life.
Finally I got my scuba diver certification (PADI degree).

It means I can go deeper with my research, than ever before.
Nature is unbelievable beautiful but at the same time so fragile. It is a bit scary to hear divers discuss where in the world there is any marine life left to dive in (nice water with nothing in it does not make divers exited). Do post some photos from dives I have done this week (there was some marine life left…).

Thanks to my trainers who were more patience with me than Barracudas is with divers.

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