Archive for februari, 2010
Finally: “Spyker Cars finalizes the purchase of Saab Automobile,” Saab-web.com.
In this deal I think Victor Muller has shown to be an excellent tribe leader. Listen to this quotes from the video below:
The main thing we need to change: We need to give our costumers the clear message, that SAAB’s will be SAAB’s again. The company has lost it’s DNA over the past years and that has cost its costumers to turn its back on it….We are not looking for new costumers, were just looking for getting our own costumers back.
In this video do the corporate leaders thanks their fans. One of them is Steven Wade, Saabsunited.com how did fly al the way from Australia to attend at this tribe meeting. Here is his own emotional words:
Last night I went to a big celebration dinner at the Grand Hotel here in Stockholm. There were about 50 people present in one of the most beautiful dining rooms I’ve ever seen. It was totally surreal, like watching a scene in a very ornate movie with suited people, frescoed walls and complete with a snowfallen city backdrop.
If you think training is expensive, try ignorance.
If you have a long time view, good things will follow.
Kaj Arnö, chief Evangelist MySQL
Interview at the Sime conference, 2009.
It’s a part of our DNA to create something new.
Pekka Pohjakallio, VP Concepting and Innovation, Nokia
Interview at the SIME conference, 2009.
Attention is our primary currency.
At the SIME conference, 2009.
This commercial video is the worst example of greenwashing I ever seen. It could be a new world record in greenwash?
One of the world’s biggest banks is to be referred to advertising watchdogs over a campaign fronted by Sir Sean Connery that highlights its green credentials. Friends of the Earth, the campaigning group, called the marketing push from Crédit Agricole “the worst example of greenwash we’ve ever seen”.
Timesonline.co.uk (and Resumé)
It would be interesting if green organizations could use greenwash to turn bad companies green for real. Sort of washing the fake out of greenwash. If they as today only are protecting them selfs they risk to lose fans and only manage to reach hard core fans.
Love what you do, everything else can be copied.
Göran Adlén, KeyNoteShow, Trend Report (040210)