I got a lot of questions around if my latest book “The Fall of PR & the Rise of Advertising” are spreading in the world. Well when I released the book my hits on Google for the search ”The fall of PR” close to zero. And today I got 431 000 hits on ”The fall of PR” on my Google search.
Here are some press clips and blogs from around the world. Print magazines are also starting write about the book.
USA. New Zeeland. Brazil 1, 2. Mexico 1, 2. India. Spain 1, 2. UK. Austria. Finland. Russia. Sweden 1, 2.
Editor Danny Rogers of the PR industry’s bible PRWeek did read my book “The Fall of PR & the Rise of Advertising.” Do understand that the book is controversy for their readers but his point is excellent: ”Lessons can be gained from integration.”
As PR professionals work more closely with ad and media executives, they may well learn some of their more advanced planning and measurement techniques. If they fail to do so, the likes of Engeseth may even be vindicated.
Editor Danny Rogers, PRWeek
I admire open minded people as Danny Rogers in the PR industry that see opportunities in my book.
Jack Yan is an blogger how now candidates for mayor in Wellington. In an blogpost called: ”I want to build the city you want.” He introduce his plan point for point. And he does like few understand social media so he got an platform: Yourwellington.org.
I will vote for Jack Yan! Even consider moving to Wellington if Jack becomes the mayor? Why? Because it will be the city people like you and I love.
Read my first guest columnist article for Advertising Age.
On Adage.com: Why Sweden Is Teeming With Ad Talent.
Yesterday evening was the premier of EcoBar – a green business mingle. The topic for the seminar was: Turning green to gold. There were many good speakers one of them was from Carlsberg, who talked about how they are producing an ecological friendly beer. They explained that the beer is not selling that good (yet). After the seminar I tested an idea for Carlsberg’s CEO, Otto Drakenberg: Climate change is more or less a hangover for the planet (nature suffers). What if Carlsberg produced an environmental friendly beer that is guaranty free from hangover both for the consumer and the planet. He responded:
I must admit that i haven’t thought of that connection but it is very interesting connection. I like the idea because I do see a clear connection between what we see happening in the world and what we see ecological beer needs to do in order to make success.
CEO, Otto Drakenberg, Carlsberg Sweden
Since Otto is an open minded person he spotted the opportunity of how to turn this green idea into gold. Let’s see if and when they will develop this idea and if it will become probably the best beer to drink for the survival of our planet.
EcoBar is a creation from EcoHero Stuart Pledger, CEO, Sustainable Leadership. Stuart has an passion for the survival of our planet and I think he looks like the Swedish version of Al Gore (see photo from yesterday).
I did wrote a blogpost about consumers who were building and showing their electric cars. Since they had their exhibition in town I went there this weekend. I talked with electric car fan Mats Dahlberg. He has rebuild a Mercedes A140 from 1998 into an electric car. He did this without being an technician! Only having an interest and a curiosity to see if it was possible was enough for Mats. And as you see on this picture it was possible.
I asked Mats how it came that he could build an electric car but the car industry couldn’t? His answer was clear: “Because they don’t want it! The profit of repairing petroleum cars are 0,4 Euros per mile.”
As an environmental friend, he called Toyota Prius a joke! as I interpreted it he meant that the Prius is a smart way to pack the demand for environmental friendly product which let consumers feel and look green. But perhaps for “real” fans of electric cars it is not an good solution but only a good enough start of what is to come. In other words, Toyota Prius is a “look green product,” that makes consumers look and feel green in their community.
Here is a picture of an electric car which was build in the beginning of the 20th century. In other words it is an industry which develops slowly.
The question is if finally the time has come for electric cars? With social platforms as Evcast.com and innovative cars as Tesla the future is becoming greener and developing faster thanks to fans as Mats & co.
Right now 200 owners of electric cars are showing and fulling others to take the step over to the environmental friendly side of the road at the National Museum of Science and Technology. This is an really good move, combine early adopters with and audience that will follow this 200 believers and their experience.
Sadly I think most of the time the National Museum of Science and Technology manage to do something interesting as science and technology boring. Only kids are allowed to play and have fun with technology – why? Well this time they showed how users can spread passion for both technology and environmental solutions. It would be even better if kids and adults could build an electric car live at the exhibition – why not?
Our planet has up until now been the context for how we have lived our lives. But nature is out of control, life on this planet is threaten (at least as it is today). The damage control we are doing today to change consumption into becoming green is good but many experts say it may be to less.
I have discovered something chocking but at the same time very logical. There is a large business field growing under the surface. I choose to call it “beyond climate control.” It is simple the big business that is growing as we are destroying this planet. perhaps it comes as a chock to some of you but large corporations are not equal with Green Peace. Construction corporations are planing to sell new and adapted housing solutions as a consequence of the constant rising water levels in the world. Others are planing for living solutions in space. Big changes mean big business. Survival needs is the new big business of our time. It’s cynical but “beyond climate control” is a business field that is growing. I may be the first to discover this as a business field, but not the last to consume it. Or as master mind Stephen Hawking points out:
If we want to continue beyond the next hundred years, our future is in space.
Stephen Hawking, Ted.com
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Some of the best minds in the knowledge of innovation is coming to European Innovation conference, 15–17 September in Lund. The price for listening to speakers as Henry Chesbrough
and Eric Von Hippel is low. But if you want to listen to master minds for free you will find Erik lecturing about innovation at MIT here at Google Video.
Today, the goal for many corporations is more or less to get money from consumers. This is old school management. Here is an update:
We don’t do things to be good. Green is green [the color of the US dollar].
Jeffrey Immelt, CEO, General Electric
Well, Jeffrey, that sounds really great, but if you instead said: “We are making green dollars by saving money for consumers and together in one common goal can save the earth” then you would have one common goal with your consumers. That is one clear goal which both consumers and employees are looking for to achieve. Instead, most brands are saying today: Buy more green stuff. That is passive, consumers of today want to take part actively.
Here is an idea for how Hilton ore SAS that could develop common goals for their guests at their hotels. Contact a software developer who can solve the following challenge: If the consumers are saving energy when staying in the hotel room, they will get a better price when checking out. Then the hotel would save energy/money and the guest would feel inspiration to do so too. Earth would be a winner and the hotel would get fans as they are offering consumers to get more involved with the brand (from the inside).
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