Archive for november, 2008

Trendgalan.com: Change is not a trend

Published by on november 5, 2008

Did hold a lecture today at Trendgalan, it the seminar you go to in Sweden if you like to now witch trend is coming next. My message was that the nr ONE buzzword in the word right now is CHANGE – and it is not a trend. The next president is using the word in every sentence and it a word that winner use. The expression “walk the talk” is now “change the talk” so you can walk to new places, new markets and new world will smile with you.
Did also do a television interview in Swedish at DagensMedia.se.

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Creativity-online.com: Social Storytelling – online

Published by on november 3, 2008

Great points in this at Creativity-online.com article Social Storytelling by Lars Bastholm. Big brands most accept that they don’t have any control over their brand anymore. But if they chair consumer’s passion for their brand they will develop and succeed in the non-controlling landscape that Internet provide. It is al about feeding the story. And here is Lars list of how to make the story spread:

1. Look at any marketing effort as the beginning of a conversation. 2. Closely monitor the conversation and be ready to respond to consumers. 3.Provide consumers with tools that help them carry on the conversation for you. 4. Leave room for consumers to interact. Make sure your creative universe is big enough that there are unexplored areas. 5. The conversation is over when the consumers say it is, not when the media plan (or the budget) says it is. 6. Listen and learn from the feedback loop.
Lars Bastholm is Co-Chief Creative Officer, AKQA

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Election watch party? YES WE CAN!

Published by on november 2, 2008

Welcome to an all-night election-watch party in Stockholm? Its called: YES WE CAN. And you can attend, by clicking here form more information. It is on Tuesday November 4 when Americans around the world vote for the next President of the United States.
Performers include Cyndee Peters, Sarah Dawn Finer, Rennie Mirro, Adam Baptiste, Pigeon, Jessica Folcker and more.
I do hope that Barack Obama becomes the next DJ on earth that can mix a new world together – that would be a party to remember for generations.

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