Archive for maj, 2008

Stockholm.se: Tax-free marriage in City Hall

Published by on maj 7, 2008

The city of Stockholm is now becoming ONE with the politicians at Stockholm.se. It is the new official gateway. If you’re thinking of arranging a wedding they do have this romantically offer in the City Hal:

The ceremony is free of charge. After the marriage you documents are sent back to the Tax Office for registration. If you need some other document besides the marriage certificate to verify your marriage in your country please contact the Tax Office. Stockholm.se

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Is Amnesty carton killing the Olympic spirit in Beijing?

Published by on maj 6, 2008

The Official Website of the Beijing 2008 Olympic Torch RelayIs Amnesty carton killing the Olympic spirit in Beijing? Sport is something nice that we al are becoming ONE around, with headlines as this from China it feels good:

One World, One Dream, One Mountaineering Team. Beijing2008.cn

But with other headlines as: “Ad turns Olympic torch into shock baton,” it doesn’t feel as good.

Amnesty International is launching a hard-hitting ad campaign, featuring an animated character being given electric shocks, to highlight human rights abuses in China in the run-up to the Beijing Olympics. Guardian.co.uk

Watch the tone in the video. It is done carefully not to ugly (torture is ugly and not told normally by an carton). I think it is because Amnesty know it can backfire to use sport to get the massage out. They do it good and they have set up a campaign site here Amnesty.org.uk/china
Some charity organizations are starting to cross the line when things can backfire. Like doing event the same day/week that a pedophile has raped and killed a little girl. They do kill their brand by doing things like this – it is too desperate and overkills the message.

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GTA 4: Game errors on purpose?

Published by on maj 2, 2008

The new game version of Grand Theft Auto IV (GTA 4) are having problems. The game is freezing and there are reports about problems with online killing. Could this be the first peace project done by a programmer how got enough of al the killing?

The graphic is excellent; soon will Hollywood try to follow (but they don’t got the same budget).
Did ask some gamers that were sleeping outside a shop to by the game last week: What’s the best thing with GTA 4? You can shot cops! A shocking answer, but that is and has always been the point – if it shock people it’s popular (but it’s not fun if you are a cop).

It is an extremely violent game that have got journalist to nearly pray for parents on television. The effect is that it will only see more if parents don’t like it – so it’s a tricky question. Coke did a “nice version” of GTA 4 in its commercial and its already classical.

It is really smart move; it talks both to kids (hidden points for gamers). And it cool down parents like cold Coke. The question is why not more brands are doing what I call Debriefing Branding?

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Online branding still in infancy

Published by on maj 1, 2008

It was not me saying it but the advertising guru Lee Clow from TBWA say at the Leadership Conference for the American Association of Advertising Agencies. In the end of his speech he did talk about making advertising for iPhone:

When you have a product that speaks so eloquently that we’re going to change everything, you don’t let advertising get too much in the way, so you basically just show people the iPhone.
Lee Clow, TBWA

Recommend reading the article “TBWA Guru Lee Clow Says Online Branding Still in Infancy” by Alice Z. Cuneo.

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