The city of Stockholm is now becoming ONE with the politicians at Stockholm.se. It is the new official gateway. If you’re thinking of arranging a wedding they do have this romantically offer in the City Hal:
The ceremony is free of charge. After the marriage you documents are sent back to the Tax Office for registration. If you need some other document besides the marriage certificate to verify your marriage in your country please contact the Tax Office. Stockholm.se
But with other headlines as: “Ad turns Olympic torch into shock baton,” it doesn’t feel as good.
Amnesty International is launching a hard-hitting ad campaign, featuring an animated character being given electric shocks, to highlight human rights abuses in China in the run-up to the Beijing Olympics. Guardian.co.uk
Watch the tone in the video. It is done carefully not to ugly (torture is ugly and not told normally by an carton). I think it is because Amnesty know it can backfire to use sport to get the massage out. They do it good and they have set up a campaign site here Amnesty.org.uk/china Some charity organizations are starting to cross the line when things can backfire. Like doing event the same day/week that a pedophile has raped and killed a little girl. They do kill their brand by doing things like this – it is too desperate and overkills the message.
The new game version of Grand Theft Auto IV (GTA 4) are having problems. The game is freezing and there are reports about problems with online killing. Could this be the first peace project done by a programmer how got enough of al the killing? The graphic is excellent; soon will Hollywood try to follow (but they don’t got the same budget). Did ask some gamers that were sleeping outside a shop to by the game last week: What’s the best thing with GTA 4? You can shot cops! A shocking answer, but that is and has always been the point – if it shock people it’s popular (but it’s not fun if you are a cop). It is an extremely violent game that have got journalist to nearly pray for parents on television. The effect is that it will only see more if parents don’t like it – so it’s a tricky question. Coke did a “nice version” of GTA 4 in its commercial and its already classical. It is really smart move; it talks both to kids (hidden points for gamers). And it cool down parents like cold Coke. The question is why not more brands are doing what I call Debriefing Branding?