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Maybe its not the newest video but it’s the best think Microsoft ever done.
It is delivering the consumer revolution point excellent. The video is called ‘The Couple’ read more about it at Bringtheloveback.com
Yesterday ended Stockholm MediaWeek. It was two not a traditional two day seminar, instead it was innovative done as a television show. The days were full of inspiration for journalist, media and advertisers (they sort of live together and now they al wants to be ONE with the consumers). I think one of the best speakers where Carlos Viladevall, Managing Director at Magic Touch from Spain. Carlos did show a lot of creative campaigns. Some of them were a mix of art and advertising, I call it Artisation (the advertising world really need a new word). Some call it Artvertising but Artisation is for me when advertising it self is becoming art.
The city of Stockholm is now becoming ONE with the politicians at Stockholm.se. It is the new official gateway. If you’re thinking of arranging a wedding they do have this romantically offer in the City Hal:
The ceremony is free of charge. After the marriage you documents are sent back to the Tax Office for registration. If you need some other document besides the marriage certificate to verify your marriage in your country please contact the Tax Office. Stockholm.se
Is Amnesty carton killing the Olympic spirit in Beijing? Sport is something nice that we al are becoming ONE around, with headlines as this from China it feels good:
One World, One Dream, One Mountaineering Team. Beijing2008.cn
But with other headlines as: “Ad turns Olympic torch into shock baton,” it doesn’t feel as good.
Amnesty International is launching a hard-hitting ad campaign, featuring an animated character being given electric shocks, to highlight human rights abuses in China in the run-up to the Beijing Olympics. Guardian.co.uk
Watch the tone in the video. It is done carefully not to ugly (torture is ugly and not told normally by an carton). I think it is because Amnesty know it can backfire to use sport to get the massage out. They do it good and they have set up a campaign site here Amnesty.org.uk/china
Some charity organizations are starting to cross the line when things can backfire. Like doing event the same day/week that a pedophile has raped and killed a little girl. They do kill their brand by doing things like this – it is too desperate and overkills the message.
The new game version of Grand Theft Auto IV (GTA 4) are having problems. The game is freezing and there are reports about problems with online killing. Could this be the first peace project done by a programmer how got enough of al the killing?
The graphic is excellent; soon will Hollywood try to follow (but they don’t got the same budget).
Did ask some gamers that were sleeping outside a shop to by the game last week: What’s the best thing with GTA 4? You can shot cops! A shocking answer, but that is and has always been the point – if it shock people it’s popular (but it’s not fun if you are a cop).
It is an extremely violent game that have got journalist to nearly pray for parents on television. The effect is that it will only see more if parents don’t like it – so it’s a tricky question. Coke did a “nice version” of GTA 4 in its commercial and its already classical.
It is really smart move; it talks both to kids (hidden points for gamers). And it cool down parents like cold Coke. The question is why not more brands are doing what I call Debriefing Branding?
It was not me saying it but the advertising guru Lee Clow from TBWA say at the Leadership Conference for the American Association of Advertising Agencies. In the end of his speech he did talk about making advertising for iPhone:
When you have a product that speaks so eloquently that we’re going to change everything, you don’t let advertising get too much in the way, so you basically just show people the iPhone.
Lee Clow, TBWA
Recommend reading the article “TBWA Guru Lee Clow Says Online Branding Still in Infancy” by Alice Z. Cuneo.
