Archive for augusti, 2007

Profit kills patient in Sicko

Published by on augusti 15, 2007

The controversy movie Sicko made by Michael Moore, is now spreading illegal in Sweden The reason is partly political, people that spread DVD copies are says that if we not are voting for the right politicians “we are going to end up as in USA” – so watch the movie and vote right next time.
In the movie Sicko I did see patent getting killed for profit. It is a sweet but scary movie. Sweet in the way it is being told (I do belie there is fare more scary stories to be told about “sick killing profits”).
The film is packed with facts that don’t make Michael “moore” popular in the With House than Bin Ladin. In the film they even show patients that cant pay their bill being thrown out in downtown from a car like junk. It’s like having an ambulance picking them up and a garbage truck to get rid of the ones that cant pay the bill.

In the after credit of the film I did see this massage: “Any American interested in marrying a Canadian for health care can go to:” (take a look at the video clips).

Micheal points out the problem with lies that public relation (PR), puts in our heads. But at the same time he is one of the best PR persons in the world. I think his films are the platform for a good debate and will scare a lot of Swedes voting next time. Ore to use Michaels words in the end of the film: “We swim ore sink together.”

Bookmark and Share

Automatic advertising with the ad generator

Published by on augusti 14, 2007

Here is a fun an automatic way to generate advertising:

“The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly.” The ad generator

Thanks to Lars for sending this automatic link.

Bookmark and Share

ONE interview with P&G Business Development

Published by on augusti 9, 2007

I did this email interview with Procter & Gamble, Associate Director, External Business Development Kai Taubert. My questions are based on my latest book: ONE- A consumer revolution for business. I did base my questions around: Business people and consumers who have an interest in taking part in the positive change that now is growing in the business world.

Here are my five questions:

1. Can consumers suggest updates on products or even total new products for P&G?

– Absolutely. There is a place on for consumers to submit suggestions. That, however, is completely different from Connect + Develop (C+D). C+D is about finding solutions – existing property – to meet P&G’s needs. We are looking for companies or innovators with patents, trademarks, copyrights, etc – someone who ‘owns’ something. You can’t own an idea, so if you have a great suggestion, but haven’t developed it and protected your rights, there is no basis for a business transaction. We’re looking for technologies, products, packaging, designs, business models, processes, etc that have already demonstrated success and are, possibly, in the market someplace on a smaller scale.

2. Intel and other companies are now paying consumers for their ideas are P&G doing or planning to do the same? And if so can you give a short example on how this could work?

I don’t know about Intel’s situation. The challenge on paying for an idea is…how much is it worth? P&G has 9,000 researchers globally, including 1,500 PhDs. We’re constantly innovating. If you have an idea, a thought, it’s highly likely we’ve already considered it ourselves. To take an idea, invest behind it, develop and evaluate it, and test it with consumers – all of that is very expensive. Then you have several years with the product in market before you make money. So paying for ideas is not what Connect + Develop is about. We are looking for solutions. We have a list of “needs” – that’s the strategic side of it – that we are specifically looking for. We also believe in serendipity. That’s how we found the Mr. Clean Magic Eraser. This was a product on the market in Japan, and we now have the rights for it in North America and Europe.

3. How important for P&G is “the king” (the consumers), when you’re working inside P&G?

At P&G, we have a saying: “the consumer is boss.” We are constantly listening to the boss, learning from her. If you were to take all of our consumer researchers and make them into a separate company, it would likely be the largest consumer research company in the world. Everything we do is centered around the consumer, and Connect + Develop is no exception. C+D is about bringing life-changing products to market, faster, at better value, to improve consumers’ lives.

4. Are P&G working as ONE with the consumers so they feel as they are inside your brands? If so can you give some examples?

We are a company of brands. Each of our brands is run as an individual business. Each brand conducts independent research with consumers. Because our brands are so diverse, it doesn’t make much sense to have the same consumer advising us on Pampers nappies and on Head & Shoulders. Each brand is unique. Plus, we don’t want each brand relying on the same core individuals for consultation because that’s how you become institutionalized. The simple answer to your question is that consumers are very involved in our brand development, and we value their feedback and perspective. They are our boss!

5. Do you head hunt the best innovative consumers to come and work for P&G?

We do not, to my knowledge, head hunt for consumers. We look for a rounded group of individuals who are open to new ideas and concepts.

Thanks to Kai Taubert for answers my questions and open the door for consumers.

Bookmark and Share

Finally are this blog alive again

Published by on augusti 8, 2007

Changes take time and it has been taken to long time. We did try to find a good solution to build in this blog into the site with the magic software WordPress. At start we didn’t known how long time it would take but as Mark Twain said “I apologize for writing such a long letter. I didn’t have time to write a short one.” It was a failure, but failure is good so we will start allover again with WordPress and passion 2.0.

Bookmark and Share

« Prev