Archive for mars, 2006

Old Management vs. New Management

Published by on mars 13, 2006

ONE of the big problems with old Management is that it is done at the top of companies. Old MBA and old school titles are grounded on a market that today looks more like a museum than the reality of what a today’s market offers in opportunities. Old ore new management has nothing to do with the age of the persons it is more about the attitude to live and adapt to changes like the fact that the market has changed to be transparent.

Old management is worth gold,
but gold can be hard to find.

The development of new management is in the speed of light. In many ways it can be prepared with traditional IT workers vs. hackers. The search is never-ending. It can be compared to a computer virus that is constantly finding new ways to strike. When a hacker succeeds in getting past a large corporation’s security, it shows the power of searching. The person who searches is always one step ahead in adaptability, acquiring new knowledge and foreseeing events and openings. This is no glorification of hackers and the damage they cause, it is rather a way of emphasizing the strength of the searching process.
Begin the search process by asking yourself what information you need. Structure your work accordingly and evaluate regularly.
Old Management can get fresh when it works with the not to know people, like hackers they will the keep up with time when they do the trail and error (even a museum would be more interesting if the not al the people working there had the same ”old is good” attitude).
How can the evaluation of management change and keep be updated (new values and results don’t shows in old evaluation models)?

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Master Card is working with the ONE master: The Consumers!

Published by on mars 11, 2006

Consumers are starting to do advertisements for big brands like Master Card (I did get this tips from Manoj). That’s great news for Master Card, maybe they could do an ONE card to? Then the consumers could make their business grow as ONE.
How is the Master of your business?

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Make love & build bottom line

Published by on mars 9, 2006

Today I did hole a lecture for the local marketing organization, MiF (in Swedish). It was hold in Värnamo, a nice and green part of Sweden. Nice feedback and nice people.
Before the lecture at breakfast I sat down in the nice design hotel Park Inn Värnamo, witch was build in the 1950. The hotel is really nice with a big open dance floor (it is an strong part of Swedish culture to socialize on the dance floor).
Outside my window there was a big square in the size of a smaller soccer field. The development of a region is depending on the numbers of people get born ore move to the region. Did learn this by doing consulting for another region in Sweden: Västmanland. With this in mind I start thinking of how many people that have made kids in this hotel ore did meet each other here and as a result of this get kids. If al the people and kids to them since the 1950 would stand on the square would they fill the space – yes probably. For how much do this people consume a year in the region? Probably it is more money than this hotel does on a year (my counting did get the numbers to billions a year, even if the numbers is hypothetical it is big money). This gets me wonder of the importance of the meeting places we have in regions and in companies. Meetings of minds and bodies build numbers: Make love & build bottom line! How can you make more out of your meeting places?

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Seth Godin is turning up the Heath

Published by on mars 8, 2006

His always into something new and fun Mr Seth Godin, this time he works with Heath Row. Check it out and see for your self what you think of it: Squidoo.

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Two pages about ONE in Brand Strategy

Published by on mars 7, 2006

In the latest issue of Brand Strategy there is ONE great Cover Story: “The view from the top” by the legend David Aaker with input from gurus as Seth Godin. They talk strongly about the importance of consumer input for brands. I also contributed to this prominent magazine with ONE article “Tap into culture and customers” read if for free here.

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Consumers voice is getting louder

Published by on mars 6, 2006

and lauder on the net. Consumers rate on companies and politics etc at sites as ResponsePlanet. The ratings will make consumers voice even more global than maybe the politicians.
Who will you vote for?

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Bollybranding to Sweden

Published by on mars 1, 2006

In November I had the honor to hold a lecture at Advertising Agencies Association of India in Mumbai and did hold interviews. I am a big fan of Bollywood movies so I created a word I called Bollybranding improvised at the lecture and used in the interviews (press and television). The Association of Swedish Advertisers is arranging a seminar on the 6th of April and ONE of the topics is Bollybranding. Their invitation looks like a Bollywood movie. At the seminar a prominent speaker is coming to talk about the topic Bollybranding from India: Mr Suku Murti, Managing Partner, MindShare Content, Mumbai. In this week the global prestiges magazine Brand Strategy is having an article about Bollybranding.
I think it is so fun how this story have grown to be a topic in the Advertising world. Therefore I now have a site Bollybranding.com that maybe will grow.
Hope you enjoyed this story on how the Swedish and Indian Advertising worlds are getting closer.

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