Archive for november, 2005

100.000 fans doing “Storysinging ala Roma”

Published by on november 2, 2005


Italian super star Eros Ramazzotti hold a concert for 100.000 fans at Stadio Olimpico in Roma. In the old days the audience use there lighter to contribute and be a part of the concert. Today not so many smoke, so they used their mobile phones. Eros told the 100.000 fans to put on their mobile phone. Then suddenly he got double size of the audience (photos, filming, and phone calls). This gave him a live audience online by mobiles, and it will “feed the story” of the concert and the phone calls was fun to make for his Italian fans “I am here with Eros and you are not, but I will tell you later – listen now”
Why not try “Eros mobile storysinging” at the next board meeting? Start by take up your phones and call some costumers so they can listen to your board meeting live?

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A smile is power

Published by on november 1, 2005

When consumers and companies are smiling to each other they move towards each other. On the photo I am ONE small consumer smiling and moving forward. If the smiling is not enough to get things moving go to this blogs win-win marketing or content & marketing thoughts (by Singapore’s guru Manoj Aravindakshan).

Happy consumers are smiling; no company needs research for see it but they need to smile. Is your corporate culture smiling and attracting positive power? A smiling doctor, treat unhappiness as a healthy bonus. And they also read the book ”Simplicity is the key” by Trevor Gay.

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