Archive for oktober, 2005

Will Linux make computers soon?

Published by on oktober 11, 2005

There is a demand for a new player on the computer market. Today’s big computer brands are having big groups of unsatisfied consumers. Who will take the open source position and deliver costumer satisfaction? The new brands DNA most be ONE with there consumers. Demand will provide costumers with a new player, who will it be? It could be Linux building computers. The Linux fans are constant adapting and developing their software to next level working in an open source. They also are consumers of millions of computers! Why don’t make their ONE computer with their brand on it?
“Linux – computer” could be build total transparent and open with no lock so everybody could develop them. Al the computers could be connected in an open source learning system where the best solutions are ranked in different categories.
The founder of Linux: Linus Torvalds could be the perfect leader with an image and personality that is loved by millions of Linux fans.
Demand means billons of dollar for the first right player to deliver what costumers want! The question is how it will be and how soon?
What do you think?

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Soul power vs. Hurricane

Published by on oktober 10, 2005

Yesterday there was a relief concert “DeSofo Hurricane” in Stockholm. World-class soul singers like Stephen Simmonds did give us the power of soul. The audience was collecting money for needed in New Orleans. The initiator Dee Johnson showed that people could help people; by making the right things happen.

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“iPod dance” – A nonstop music solution with a perpetual battery

Published by on oktober 6, 2005

Consumers are complaining about the battery on Apple’s new iPod Nano. The cost of bad publicity can be astronomical when it makes headlines in Business Week and BBC. Here is ONE simple idea how Apple can change bad headlines to good – by dancing!

Professor, Lawrence Rome at Pennsylvania University has developed a backpack that functions as a generator. The movements involved in carrying the backpack around produces up to 7 watts of electricity. Apple could put a similar generating function inside the new iPod. Just think, all you would need to do to keep listening to your Nano indefinitely would be to dance a little! The name of this new model: “iPod Dance”.

The idea is simple – power your iPod battery by dancing with it.

What’s more, dancing with your iPod has been a central theme in both advertising and in street culture. The iPod tribe dancing trend started in London and moved on to Berlin, Madrid, New York, Hong Kong and Tel Aviv. At Mobile-Clubbing you can find how and when the next dance event will hit your street.

To reintroduce the iPod Apple could use Madonna again, but this time she could dance in the streets of New York or Hong Kong for 2 days non-stop (media would love it and she is a great dancer).

It would be great if Apple’s music software iTunes could have recommendations such as “your iPod battery is running low, dance to these top 10 energy songs right now.”

Consumer power gives energy to corporations. In this ONE case they could theoretically dance together forever nonstop. What music would you play nonstop? What music do you think would produce the most energy? How would dance with Madonna, Bono?
Update Oct 20:
Dancers tap in to the idea of ”iPod Dance”
iPod Nano PR crisis solution

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The evolution of journalism is in the hand of the consumers

Published by on oktober 5, 2005

Today the consuming media is changing faster than it is developing. Consumers of media are now more than ever influenced by the development of the evolution of journalism.
The saying “what you see – is what you get” have for a long time been a selling point for companies, but today this saying is also valid for the media. If consumers of media don’t see themselves they won’t believe in the product and therefore also not buy it.
Consumers are not professionals, they are amatures and they have a tendency to dislike what is too professional because it then resembles to perfection and reminds them of what they are not or what they can never have or achieve. Consumers of today are protesting against perfection because they cannot relate to it. That is one big reason for why blogs are a hit. Today blogs are growing as a big source providing news and many of my friends who have blogs say that they enjoy reading news on blogs more because the news and events are reported in a more private and personal fashion and therefore also experienced as more private by the readers.
In places like Iraq this line between amateurs and professionals is an invisible grey zone where the reporters can’t get access to the same places as the amateurs do. The “word on the street” is taking its place in media and soon we will see more amateurs as news reporters. Can your neighbor be the next winner of The Pulitzer Price of the amateur journalist category? Maybe CNN and other news agencies will soon run ads where they are looking for amateurs to be unprofessional journalist?
What do you prefer? Professional or amateurs? Or maybe collaboration between them, working hand in hand? Do see you self in the big picture of CNN? If media is a mirror can you see yourself in it?
Don’t take me wrong I do like professional journalism.

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She is once, twice, three times a lady

Published by on oktober 4, 2005

That was how Lionel Richie did sing it in “Three times a lady” a long time ago. Today numbers in studies shows that women in some way influence entire 80% of consumer purchases. Still today’s management is for the most one gender. A good start for today’s management could be to read the book Don’t think pink: What really makes women buy (al 6 of the authors is big consumers). Than we al can sing she is once, twice, three times a consumer.

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ONE lecture in Brussels

Published by on oktober 2, 2005

Did hold ONE lecture in Brussels at the 28 September for the members of The European Association of Communications Agencies (EACA).
The audience was enthusiastic about the ONE topic and the coming book but
ONE advice in the lecture did shock some advertisers:
Stop hunting consumers & start to involve them.
The day after the lecture was The Effie-Awards with over 300 top managers from Europe’s Advertising industry. The award ceremony was one of the most professional I ever seen, especially the golden feeling I got when saying hello to Mr Effie (hmm).
The best campaign of the year in my opinion was “Dove for real beauty” and in the end they also won award after award.
I did get new request to hold ONE lecture’s in Soviet, Greece, Denmark to name a few.

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